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Rook Media acquires DomainSponsor
Kevin Murphy,
April 22, 2014, 10:58:21 (UTC),
Domain Services
Oversee.net surprised many in the domainer community yesterday when it announced the sale of its flagship parking service, DomainSponsor, to upstart rival Rook Media.
The deal, for an undisclosed sum, means Oversee, once the parent to brands such as Moniker and SnapNames, now barely has a presence in the domain name industry at all.
Switzerland-based Rook Media, describing itself as “Europe’s largest domain monetization platform”, was formed three years ago by former NameDrive and Sedo executives.
US-based DomainSponsor, on the other hand, has been around since 2002.
Rook CEO Ash Rahimi told Domain Name Wire yesterday that both platforms will operate independently for the foreseeable future.
Oversee said in a press release that it will “now focus on more aggressively developing its growth businesses” which comprise web sites in travel, consumer finance and retail.
The company sold off Moniker and SnapNames to KeyDrive in 2012. KeyDrive has since sold on SnapNames to Web.com.
Oversee still has the DomainFest conference listed as one of its brands on its web site. Other than that, there seems to be little left of its presence in the domain industry.
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