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July 29, 2014

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Domain Sales Continue To Heat Up - Domain Holdings Reports 2Q-2014 Sales Three Times Higher Than the Previous Quarter

After a long recession, we've been seeing  reported domain sales rebound nicely in 2014 and further evidence came today when Domain Holdings reported their 2Q-2014 domain sales (PDF file) nearly tripled from the previous quarter. The Delray Beach, Florida based company's sales rocketed from $3,381,634 in 1Q-2014 to $9,935,618 in the recently concluded second quarter of the year.  

The Domain Holdings report said over 79% of their buyers were end users who paid an average of $98,372 per name, a number that was inflated by some exceptionally high sales on the top end. However even if you subtract the outliers - the top five and bottom five sales - the company said their average ticket price was still a very healthy $29,019 per name.

Alan Dunn
SVP Acquisitions and Divestments,
Domain Holdings

Domain Holdings said their buyers included well-known brands like Mark Cuban Investments, Liberty Tax, PolicyMic and Wickr with many new buyers reached through an extensive outreach program that included over 12,000 phone calls and more than 72,000 targeted emails.

Senior Vice President Alan Dunn, who wrote the quarterly report, noted, "These results are not just a testimony of success for our team but further acknowledgment that our brand continues to earn trust around the world. While we celebrate our success in this report we should also look beyond the numbers and note that the value of premium domain names are growing due to the combined efforts of the industry and great public awareness. From the success of the new GTLDs to the millions of new dollars being

invested in promoting existing options there never has been a time with such extensive global marketing finally supporting the industry we love so much."

Dunn added, "The rest of 2014 promises to be an incredible year and I hope you enjoy the data we can share. We are extremely proud to be part of this industry and look forward to reporting even higher sales next quarter."

(Posted July 29, 2014)


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