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August 28, 2014

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Despite Competition from New gTLDs .ORG Continues to Grow with Registrations Passing the 10.4 Million Mark  

When the new gTLDs began arriving in the first half of this year a lot of people predicted that the new competition would hurt the original non .com gTLDs, .net and .org (and others like .info and .biz that arrived later) more than .com, which remains the gold standard. So, it was interesting to see that 

 

the Public Interest Registry, who administers the .org extension, reported continued growth in their latest semi-annual Dashboard report that was released Wednesday.

 

The report said .org  finished 2Q-2014 with 10,428,027 global registrations, a 1.4% increase over the past 12 months. That is certainly not meteoric growth but in the face of so much new competition (several hundred new gTLDs have already been released) it is still respectable. Of course, there are hundreds more new gTLDs coming (including a couple PIR will operate themselves, .NGO and .ONG, alongside three IDNs they have already introduced) and the public will presumably become more familiar with new gTLDs in general - so maintaining growth isn't going to get any easier for traditional TLDs. 

PIR CEO Brian Cute

Still PIR has reason for optimism. .Org, used by many of the world's most widely known and respected non-profit organizations, is a strong, almost universally recognized TLD, with a loyal user base. That is reflected in .org's solid 74% renewal rate (that jumps to nearly 85% after a name has been held for three years).

 

Brian Cute, CEO of Public Interest Registry, said “After three decades, we’re thrilled to see that .org remains the domain of choice for organizations serving the public interest. In the past few years, the .org domain hit 10 million domains under management and experienced rapid adoption in several international markets. We’re optimistic that in the year ahead, more and more organizations, individuals and companies around the globe will turn to .org to share their passions, ideas and causes.”

(Posted August 28, 2014)  


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