|
Barely
six weeks after Bill
McClure bought the Coffee.club
domain name customers
began receiving shipments from
a fully developed business
built on the domain. |
At
first glance, as a coffee
lover with a 6-month
subscription that just
started, I certainly
like the business model.
Coffee.club lets you choose
your favorite roasts (light,
medium or dark) of gourmet
beans sourced from some of the
world's top growing regions,
as well as how often and how
many 13-ounce bags you want
shipped.
More
importantly, I also like
the coffee. I have always
been a dark roast fan (before
my first box from Coffee.club
arrived I already had a half
dozen different kinds of beans
in the house, all dark roast
except one). Still I wanted to
try both so ordered bags of
medium and dark.
As
I expected the dark was
my |
|
favorite
and it was exceptionally
good. I think the improvement
over the already good coffee I
had in the house can be
attributed to the fact that
the Coffee.club beans were
roasted just days
before I ground the beans.
Most of what you get from
retail outlets is several
weeks or months old. That is
why it is so hard to duplicate
the great cup of coffee you
get in a good restaurant when
you make it at home.
So,
Coffee.club will be an
interesting story both from a
domain and general business
perspective. Bill has an exact
match domain, an excellent
product that he knows inside
out and he is a great guy to
boot, so a lot of people will
be rooting for him. It
also takes guts to be a guinea
pig and he knows, as one of
the first end users out
of the new gTLD blocks, that
he is one - but .CLUB and new
gTLDs in general would have a
hard time finding anyone
better to lead the charge. |
