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domains You Are Probably Not Going To Be Able To Register That .App Domain You were so keen on

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More than a handful of people have told me they are looking forward to registering a .App name and wondered where they would be priced ? Google just won the rights to the extension for $25,000,001 as has been reported everywhere on the Internet, some sites actually reporting it today likes it is hot off the presses.

Charleston Road Registry believes that the .app gTLD will best add value to the gTLD space by limiting registration to only application developers. Charleston Road Registry plans to require registrars to confirm that a domain applicant is an application developer via an established process. If the domain applicant passes the eligibility verification process, only then will the applicant be eligible to apply for a second-level domain in the .app gTLD. To preserve the integrity of the gTLD, Charleston Road Registry reserves the right to adopt certain monitoring measures, including periodic audits. Charleston Road Registry also reserves the right to adopt enforcement measures, including a request that registrars facilitate a user reporting method to log complaints and⁄or potential instances of misuse within the gTLD. If a registrant is found to be in violation of the terms of the registry-registrar agreement or the registrar-registrant agreement, Charleston Road Registry may request that the appropriate registrar enforce such agreements through penalties, including but not limited to suspension of the domain name.

Google is planning to make registrars do a lot of work according to their application, it makes me wonder if most will pass on offering .App domains and that Google will use its own registrar for the bulk of .app regs. Google will be implementing monitoring and periodic audits. Unless they change course it looks like this is going to be a highly scrutinized extension.

Read the full article here
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Good points in that article... Google has the kind of money that would make the App extension seam strong. They also have the kind of money to where they could afford to keep things somewhat in-house, and try to make you register them directly through Google... Should be interesting to see what happens when they start releasing more details. They sure paid a heck of allot for the extension!
 
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What exactly is the benefit to making app developers jump thru hoops when (A) they can already have a site up with .com or any other extension (B) most people downloading apps could care less about the website. Every now and then when I download an app, I go straight to the App Store on my phone. This is going to be a bust. It seems like an extension for something where there really isn't a need.
 
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$25,000,001? I thought it was $25,001,000.
 
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In other words, you need to at minimum have an app for your website in order to have a .app, if I am understanding this. Not sure what the usefulness of that will be.
 
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No f.app ? :xf.frown:

6mIOK.jpg
 
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I'd imagine that most app developers would prefer to work a little harder if they could get a name in the .app that they really wanted. It will be interesting to find out what the process is. Is having wireframes for a mobile app enough, and then you have 6 months to get it live? Do you need to have a functioning app before you will be awarded the name? If the "regulations" make sense, I'd imagine the development community can get on board with it.

For apps that do succeed with a .app extension, I'd imagine they will soon go after a .com because so many business that have apps like Uber or Spotify, are are becoming more lifestyle brands than just apps on your phone.
 
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I wrote an article similar to that on my domainjames.com site earlier - I think they'll tie in .APP with Google Play.
 
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Pretty much anyone can put an app on Play, but I had one, and then it was rejected for some reason about a year later. It was a basic app, with RSS of my website, which is self-updating.
 
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Pretty much anyone can put an app on Play, but I had one, and then it was rejected for some reason about a year later. It was a basic app, with RSS of my website, which is self-updating.

Good point. If the requirement for a .app is just having an app in Google Play, then that is a very low barrier indeed.
 
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Too much regulation inhibits growth, the right balance can be good. I must say it doesn't sound like an extension for people to invest much in now from a domain perspective, especially given that you must have a verified app, and also that there are periodic checks and various other reasons why a domain can be suspended.. sounds very controlled. But then again, dropping $25M on the extension.. they must have big plans to make it successful. We shall see..
 
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Remember though that Google was behind this:

"What happens if a .mobi website fails to comply with mTLD's mandatory rules?
mTLD will audit all .mobi domain websites for compliance with the mandatory rules. The .mobi registrant will be notified and given 60 days notice to update their website so it meets the compliance rules. If the .mobi website is not made compliant, then mTLD will put the domain in a "hold status", which means that the domain will not resolve to the Internet."

The major failing of their system is relying on registrar partners. What registrar is going to care about rules they may have? Likely none.
Been flipping back and forth on whether they will or won't.

What exactly is the benefit to making app developers jump thru hoops when (A) they can already have a site up with .com or any other extension (B) most people downloading apps could care less about the website
None. I do not understand the point of it.

I'd imagine that most app developers would prefer to work a little harder if they could get a name in the .app that they really wanted
Why? If anything would they not want it to match either their company or their app name which may be tied to another domain already.
 
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Why? If anything would they not want it to match either their company or their app name which may be tied to another domain already.

It is a little more of a decision if you are already an established app, but if I was the creator of Yo App, I would be much happier starting out with Yo.app then JustYo.co which is their current domain.
 
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It is a little more of a decision if you are already an established app, but if I was the creator of Yo App, I would be much happier starting out with Yo.app then JustYo.co which is their current domain.

Only because JustYo.co is awful. I'd rather have YoMomma.com
Not sure why they didn't get JustYo.com - must have been some leaks.

You're right but the same gtld argument applies. You don't want to get SomethingSpecific.App that you can't get the SomethingSpecific.com to. You'd be locked in...
 
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What exactly is the benefit to making app developers jump thru hoops when (A) they can already have a site up with .com or any other extension (B) most people downloading apps could care less about the website. Every now and then when I download an app, I go straight to the App Store on my phone. This is going to be a bust. It seems like an extension for something where there really isn't a need.

.mobi comes to mind here.
 
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I would say the .mobi were never really a great ext, but .tel would have been better without the restrictions...
 
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