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domain Health-Insurance.biz

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RU

I'm out of domaining. ~RusselAccount Closed (Requested)
Impact
2,971
Health-Insurance.biz

I know .biz and hyphen...but i couldn't resist..

This name was sold for $950 on Sedo in 2010

High CPC, great keyword. Please appraise.

Thanks.
 
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HealthInsuranceBiz.com - registered by DomainMarket.com


Any thoughts please. I don't bite! I promise! :)
 
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So, it has two marks against it: a hyphen and .biz.
But it has very strong keywords. ("health insurance" has 450,000 exact match searches per month, 67 advertisers, $9.17 CPC)

I have seen a lot of small local benefits companies (those that basically help manage a company's benefits including health insurance) be more likely to use a hyphen and or .biz. That being said, it might be harder to find the buyer and they might not pay a lot. A lot of those companies aren't going to change their domain for this one and they aren't likely to search the domain marketplace websites and/or brokers. You would need to find one that doesn't already have a website (i.e., newly created since they generally need websites these days in order to be in business since their customers' employees login to them). I would say $xx reseller and $xxx enduser, but with it being tough to find a enduser (high risk).

There might be another market that would pay the same or more, but I don't really see it with both of those marks against it. If it were just .biz (no hyphen), I could see it easily being $xxxx. Alternatively, you could also turn it into a minisite and that would give it value to go along with the keywords.

EDIT: I think the fact that, as you mentioned, it sold for $950 on Sedo is worth looking into more. I also see on Namebio that "auto-insurance.biz" was also sold for $1,295 on Sedo a month later. That was back in 2011, so things may not be the same, but definitely suggests that there might be people out there willing to pay a premium. Perhaps dig into the history of these two domains to find out who bought them? Was it the same person? Was it a domainer who thought that they were worth more and could never sell them? Was it a business? If so, what type? (so you can find an audience to market it to).


Hope this helps!
 
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@svede, thank you for a very detailed answer!

- RU
 
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@RU Strong keyword but its a .biz I have a .biz too BikeInsurance.biz but I am not sure about selling it soon.
I have seen .biz marked falling after 2011 -2012 so its all about either finding an end buyer or wait and watch.

PS- Form which site you got that screen shot "More than 10000 registered domain match this query"?
 
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Please advise: to renew or not to renew Health-Insurance.biz
 
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Please advise: to renew or not to renew Health-Insurance.biz

I would renew it. I think it's worth $12
 
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It most likely has no value. it's impossible to convince a health insurer that they need a hyphenated .biz domain name
 
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