The new GTLDs could be doing a whole lot better if some of the quality ones gave a damn about these few points (in no particular order)
1) Price points, reserved listings and premium listings ... Farmer.Market for ~$3,499 with same yearly renewal.... uhmmmm no!
2) Provide some innovation. They could have learned a lot from the .TV relaunch a few years back.
3) Marketing... even pooling resources for a group promo outside the domaining realm would be an industry benefit
4) Sponsors: especially with something like .Green which could easily have built an altruistic base. Imagine: Visit Youtube.Green or Go.Green promotion