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March 27, 2015

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Aiming to Increase the Appetite for New gTLDs a Free Sedo Food Truck Served Thousands at SXSW

We're used to getting sales reports from domain industry giant Sedo, but the data that came in today was a lot different than what we usually see with frozen yogurt and coffee replacing domains in the Sedo spreadsheet. The 

change stemmed from a very successful food truck promotion Sedo ran at the recently concluded SXSW extravaganza in Austin, Texas where they doled out close to 5,000 servings of frozen yogurt and almost 2,000 cups of Coffee.Club coffee - all free of charge - over a five day period. 

The Sedo frozen yogurt and Coffee.Club coffee truck at SXSW 2015 in Austin, Texas.

In collaboration with their new gTLD partners (whose extensions were featured on the truck) Sedo offered specially named yogurt toppings to suit the occasion with names like .company, .direct, .deals, .club, .sexy and .bar. Sedo said that allowed them to expose the SXSW audience to how large the domain industry presence is in the online marketing world and provide useful information from all of their sponsors. 

It didn't take long for a line to form at the Sedo food truck!

A Sedo release on the promotion said, "We were able to connect with tons of both tech-savvy and non-techy savvy professionals while we made huge strides in educating the SXSW audience about domains and what the new gTLDs could mean for them. With over 65,000 participants attending the interactive portion of the conference, a wide range of companies were represented from heavy hitters like Yahoo, Adobe, Bayer, Spotify, Mashable, and others to small startups and agencies and all were excited to get a free treat and learn about new gTLDs. We also benefitted from a huge engagement through social media with an influx of new followers and mainstream and industry press coverage like this feature on CNBC  or this colorful post on Domain Name Wire."

Sedo's Boston based Chief Sales Officer Solomon Amoako (left) 
and General Counsel Jeremiah Johnston taking a coffee break at the Sedo truck.  

Sedo's review of their Austin initiative concluded, "It was eye-opening how many conversations occurred and how the dialog opened so many people’s eyes to what’s available in domains. The free frozen yogurt was simply the gateway to generating the much needed awareness around the new gTLDs and we were excited to execute this in cooperation with our very supportive partners. This was just a preview to the start of a year full of similar promotions around the world, so stay tuned"

(Posted March 26, 2015) 


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