The majority of advertisers in a ValPak coupon mailer include a web address on their ad.
I recently analyzed a coupon mailer I received to see if local businesses are promoting their websites in advertisements. Today I tore open a ValPak mailer to see if the results would be similar. They were, with some slight differences.
Compared to the RSVP coupons, ValPak had a bit more of the national advertisers, such as Omaha Steaks. Here’s how it broke down:
- 32 of the 41 coupons had both a domain name and phone. 100% of the domain names were .com.
- 7 only had a phone number, which was a bit more than in the RSVP mailer.
- Although most had a web address, the domain name was typically in smaller print and less noticeable than the phone number.
- Two had neither a phone nor web address: they were promotions to download an app. These two weren’t local businesses; they were savings/coupons apps targeted at the type of people who use coupons.
bladel says
Is ValPak nationwide, or just a Midwest thing?
Andrew Allemann says
Pretty sure it’s nationwide. I wouldn’t call Austin the midwest.
Drory says
I’ve done the same survey with similar local, regional and national advertising in which I circle and number the tld as I quickly thumb through the publication . They are almost always 100% .com. Makes sense to me. Curious to hear what others observe.
hawleyca says
Here’s the results of one I just opened for the Vancouver, BC area;
1 – No domain name, just a phone number and Facebook symbol (no URL)
6 – .com (Including a bird seed sale on WBU.com)
8 – .ca (Including home phone/internet services through Yak.ca)
Andrew Allemann says
Thanks for sharing!
Russ Goodwin says
The other day I got a menu in the mail for OmegaPizza.menu – I laughed then checked and saw Mike Mann is offering the .com for $25k, so I guess I can see why they’d go for another tld.
oz111 says
Interesting observation. I work for another major coupon site which is mainly focussed on Australian market but we do get 20% traffic from the US and portion of .com domains in our database isn’t that different either. Cheers
Paul says
I think it can be seen in such publications that the gtlds do not stand a snowball’s chance. Either get a .com or get off the internet. The gtlds are almost nowhere to be found in such publications. If I were the .menu guy mentioned above, I would work out a deal with Captain Mann and get him the money he wants. I suspect he would accept $22K if paid upfront in bitcoin.
Vic says
Agree with gtlds are all so silly and I think one would be batty to use one.