The Impact Of Stop Words In A Domain Name?

Dominic MD · May 16, 2015

Hello everyone,

First post by the way

I've been searching a lot of sites for the impact of registering a domain that has a stop word in the name. Everyone seems to have a different opinion. From what I've seen so far, a stop word at the beginning of a domain name, or a stop word at the end of a domain name, is considered better than having a stop word in between two words of a domain name.

Others say having a stop word is the next best thing to having an exact match domain because search engines ignore the stop word anyway. And of course, lol, others advise against the use of stop words in any domain name.

I should note that I'm not at all considering branding issues in my search for information. I'm interested in the way the domains are treated by search engines.

If you don't mind sharing your opinions, I would love to read more information on this topic.

Thank you for reading and allowing me into your community!

Best,
Dominic

biggie · May 22, 2015

Hi

wtf is a stop word

mjamescork · May 27, 2015

Enlighten me to what a "stop" word is and if I've ever heard of it i shall release my wisdom upon thee...or just bullshit...

barefooted · May 27, 2015

@mjamescork - Stop Words in Google search therms are short words like "and" "I" "a" "is" which are not counted in search string.

@Dominic-MD - regarding domainnames and stop words - it depends of the name as whole thing.
Usually stop words are just making domain name longer and decreasing its value - redgreen.com is appraised $64,000 while redandgreen.com is only $1,200.
There are exceptions of course, if the stopword is a part of a common phrase - bedandbreakfast.com is much more valuable than bedbrekfast.com.

NamePrime · May 27, 2015

mjamescork · May 27, 2015

@barefooted Ok thanks for the headsup, never heard of the phrase before.

Well dont think i have anything to add to what barefooted has said...

Just a small edit:

barefooted said:
There are exceptions of course, if the stopword is a part of a common phrase - bedandbreakfast.com is much more valuable than bedbrekfast.com.

Should be bedbreakfast.com ...minor point because I think we know what you mean.

biggie · May 27, 2015

lol.stop

mjamescork · May 27, 2015

Rado_Ch · May 27, 2015

Simple logic really.

Think as a search engine for a moment. When you receive a search for "carpenter Detroit" and another for "carpenter in Detroit" do you bring out the same results?

Same logic applies to domain names. As long as it doesn't make them sound iffy or make them unnecessarily long, should not have a significant matter.

Steve Bowler · May 31, 2015

I am using Yoast SEO plugin on my site and it warns about stop words in titles etc. Just saying.

Rado_Ch · Jun 1, 2015

Steve Bowler said:
I am using Yoast SEO plugin on my site and it warns about stop words in titles etc. Just saying.

Yoast is not a measurement of proper SEO. Reading around different reviews and case studies show that there are more than a few discrepancies from proper optimization methods. Plus it is also very fancied by hackers for injecting malicious code....Just saying

P.S. Have used it myself actually in the past, useful in some aspects and very useless in others.

Steve Bowler · Jun 1, 2015

lol. I know nothing of SEO, I just heard yoast was good, well it got my rather rubbish blog to 4th on google page 1 without much effort so it does work a bit I guess

Dominic MD · Jun 6, 2015

barefooted said:
@Dominic-MD - regarding domainnames and stop words - it depends of the name as whole thing.
Usually stop words are just making domain name longer and decreasing its value - redgreen.com is appraised $64,000 while redandgreen.com is only $1,200.
There are exceptions of course, if the stopword is a part of a common phrase - bedandbreakfast.com is much more valuable than bedbrekfast.com.

Thank you for the information and taking the time to respond. It's appreciated!

-Dominic

The Impact Of Stop Words In A Domain Name?

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