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Should I accept listing these domains with the Branding Company?

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Derick R.

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Hey NamePro members.
This is my first actual post,please let me know if I'm doing something wrong.
Ive been reading NParticles a ton,hoping to learn and grow..May I ask for advice on my current situation?

I have a select 5 Domain names that were accepted by a smaller Branding Company,out of about 20 total offered.(Not BB/BR,still pending on some submissions)

Im just wondering on 2 of the names,the other 3 are Meh and theyve told me to "Accept" listing them for roughly $800 each. These are the other 2 I really like,that im torn on.

1. Liaki.com - Told to set at $1,500. I really like the ring to it as a brandable,its short,sounds like a great company name. Should I accept? I mean,I doubt someone will just stumble on it in Sedo/Flippa Domain free catalog and pay more,right? The only real way it would get exposure is through Such a company where people Go to specifically for made up good sounding Company(potential) names?

2.Dabakan.com Told to set at $1,500 as well. This one I hand reg'd about a month ago because i was researching the Philippines and saw it was the name of the Drum of the Maranao people,and thought it sounded cool. Is there a chance it is worth more,to a potential buyer other than someone browsing for company names?

I had Reg'd these 2 names within a month ago,so the profit (if sold) is definitely there..but do you think I should hold out and seek higher?

Thank you to anyone who offers any help.
The wisdom is appreciated
 
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The views expressed on this page by users and staff are their own, not those of NamePros.
Indeed both domains have brandable names and are more likely be sold through BB-like companies.

Personally, I'd jump on a 1500$ offer, hoping it is serious and not a trick.
 
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So far Im hoping its not a trick..theyve been taking forever to let me know my next step,weeks at a time roughly.
 
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Well it certainly wont hurt to get your domains listed for sale on any platform. As for the value of the domains I would be very happy to sell a recently registered domain name for 1500$. Do not expect them to be able to do too much with your domain names being that they too are waiting for some customer to pick it up. I would remove the "this domain was recently registered by one of our clients" from your webiste, this does not do you any favors.
 
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Thank you Domain leader finder. Its highly appreciated
 
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READ the FINE PRINT


commission fee's
exclusive rights
etc. etc
 
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Well I love brandables and like the two you mentioned, both sound quite exotic. Can imagine a knew nightclub or maybe a shisha bar being opened up with either of these names :)

The kind of made up brandables (or certainly not traditional english words) are notoriously difficult to value. It's easy to say what is good or bad about a particular name but as each is unique and every potential end-user will read something different into each then going through ANY online market place you will always be leaving money on the table.

The question is though why did you pick the marketplace you did instead of BB etc?
I would always just submit all names to all marketplace and get feed back, then decide which to go for (it wont always be with the highest offer) eventually you may decide you like one market place over the rest, then stick to it...you may in time help them grow and get reduced fees.

Another important factor in deciding which marketplace is fees and exclusivity as @biggie mentioned....most take 30% or thereabouts and some require exclusivity. You will have to decide whether its worth it in time...always better to have 70% of something than 100% of nothing.

Having said all that, specifically with regards to the two names mentioned i would say that $1500 is a very good price for both especially Dabakan which i think is possibly the worse of the two...I would maybe have value them at 1095-1295 at most..I wouldn't bother trying to hold on for ages...these madeup branadbles will get sold in the marketplace where the deciding factor will be how much the marketplace owners are willing to put into marketing towards the enduser and wont be sold at an auction where two interested parties could have built up the price through competition.

My advice is:
1) Check with the current site and find out whether they have exclusivity
2) If they haven't then submit them to their site and in mean time submit to all others to get appraisals
3) If they have then submit to all others then decide once valuations have come back (can take upto 2 months)
4) Cross fingers and hope they sell, chances are though it will take ages..always does.

Goodluck and let us know how it goes.
 
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Well I love brandables and like the two you mentioned, both sound quite exotic. Can imagine a knew nightclub or maybe a shisha bar being opened up with either of these names :)

The kind of made up brandables (or certainly not traditional english words) are notoriously difficult to value. It's easy to say what is good or bad about a particular name but as each is unique and every potential end-user will read something different into each then going through ANY online market place you will always be leaving money on the table.

The question is though why did you pick the marketplace you did instead of BB etc?
I would always just submit all names to all marketplace and get feed back, then decide which to go for (it wont always be with the highest offer) eventually you may decide you like one market place over the rest, then stick to it...you may in time help them grow and get reduced fees.

Another important factor in deciding which marketplace is fees and exclusivity as @biggie mentioned....most take 30% or thereabouts and some require exclusivity. You will have to decide whether its worth it in time...always better to have 70% of something than 100% of nothing.

Having said all that, specifically with regards to the two names mentioned i would say that $1500 is a very good price for both especially Dabakan which i think is possibly the worse of the two...I would maybe have value them at 1095-1295 at most..I wouldn't bother trying to hold on for ages...these madeup branadbles will get sold in the marketplace where the deciding factor will be how much the marketplace owners are willing to put into marketing towards the enduser and wont be sold at an auction where two interested parties could have built up the price through competition.

My advice is:
1) Check with the current site and find out whether they have exclusivity
2) If they haven't then submit them to their site and in mean time submit to all others to get appraisals
3) If they have then submit to all others then decide once valuations have come back (can take upto 2 months)
4) Cross fingers and hope they sell, chances are though it will take ages..always does.

Goodluck and let us know how it goes.


Thank you for taking the time to reply. Understood. Yes ,the accepting company is Branddo so far, I submitted every brandable domain ive had to Brandbucket as well,and within the past 3 days they just started to Reject or approve my domains,after beginning submissions around early april. Brandroot ive asked a few times if I may apply for a seller account/submit a few names. Never received a response,except for the first saying that "by 5/20/2015 when your names Are out of Icann Lock,we still probably wont even be accepting New Sellers at that time."

Ill go ahead and accept. Might as well just get a few out there in the eyes of potential companies
Will do!
 
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You're welcome.

I believe Brandroot in general do not accept new sellers, they're quite picky and want to focus more on individuals with larger portfolios of quality names and they want them to stay there so are quite strict with exclusivity.

Never used Branddo but read that a few people on this forum have, no idea what they're like. Do they enforce exclusivity as well? what % do they take? and do they charge a listing fee?

It will be interesting if BB accept any of your names.

Here's a recent list of about 30 brandable market places that @Keith DeBoer (so thanks to him!) has compiled along with their Alexa rankings so might give you a better idea of of the overall marketplace and each sites position in it.

BrandBucket Experience

Just submit to where you think will sell, has exposure and your comfortable with the conditions e.g. % take and hope for the best.

Goodluck
 
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I would echo all the prior comments. The is a speculative industry. First you buy/handreg. Then you submit to a marketplace and wait months or years for offers/sales. So don't get married to those names. Put them up on BranDo and get a bunch more listed there as well. It's likely that only 10% or so of your names listed on BranDo will sell over the next year or two so don't get your expectations too high. Good luck!
 
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I would echo all the prior comments. The is a speculative industry. First you buy/handreg. Then you submit to a marketplace and wait months or years for offers/sales. So don't get married to those names. Put them up on BranDo and get a bunch more listed there as well. It's likely that only 10% or so of your names listed on BranDo will sell over the next year or two so don't get your expectations too high. Good luck!

Yeah thats been my little problem so far is Checking daily if theres been any change / updates on finally getting listed or not. Seems like every week or two theres one inch towards getting listed. Its like staring at the clock when at work - its pretty counterproductive and unhealthy. Gotta keep distracted,go about life,If something sells,then it sells,lol.
 
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You're welcome.

I believe Brandroot in general do not accept new sellers, they're quite picky and want to focus more on individuals with larger portfolios of quality names and they want them to stay there so are quite strict with exclusivity.

Never used Branddo but read that a few people on this forum have, no idea what they're like. Do they enforce exclusivity as well? what % do they take? and do they charge a listing fee?

It will be interesting if BB accept any of your names.

Here's a recent list of about 30 brandable market places that @Keith DeBoer (so thanks to him!) has compiled along with their Alexa rankings so might give you a better idea of of the overall marketplace and each sites position in it.


Just submit to where you think will sell, has exposure and your comfortable with the conditions e.g. % take and hope for the best.

Goodluck


Thank you for your reply. Yeah so far,I have 5 accepted for Branddo,and 1 For BrandB. Branndo so far I havent seen anything on Exclusivity , everyone knows BB definitely does. No Listing fee for Branddo either,but its taken a month and half for the progress ive had so far,and still not listed.Ive changed the descripts,submitted JPG and EPS logo's,set price etc. Seems 70% of their listings are about $4k +,hardly any $1-2kers,like Brandbucket. I need to find out if the Quote I was given to set the price at accepting is the price it will be listed as,or my in pocket amount,or do they Tell you to accept $800,and sell it for $5k,and then clip your $800 for %20 as well( I doubt it of course) .

Thank you for the advice. Either way,registering a Conjured up name for $1-10,then selling it for $500-$1500 is a great scenario either way..even with grabbing a few Fiver.r Logo's for $5-15 with each
 
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Well it's nice to see that at least you have been given the option to design/delegate your logo yourself instead of paying a minimum of $100 as most other sites request. You should really read the small print though.It's fine submitting the names but very important that you understand both "exclusivity" and "% taken" before you accept anything. I don't understand why you don't know this already as it should surely be stated clearly in the sellers section of the site. The should really be giving you a recommended retail price, e.g the price it will be listed at and so the price the end user will pay. They should also make it clear how much they will be taking, not only as a % but as a $ amount and display what you'll be left with.
 
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Brand Bucket takes about 60 days to review and publish a domain name with a logo. Namerific takes at least as long. BrandRoot is snobbish and won't give you the time of day unless you are an insider. BB and Namerific charge between $0 and $10 for a logo, depending on this and that..............

There is no quick turn around in this niche biz. Patience, quality and quantity are all necessary requirements to succeed. In the end though the ROI is very good if you can a get a rhythm going.

For me BB is the most communicative, friendly, reliable and efficient so that's where I take my names. Good luck with BrandDo I don't know anything about them.
 
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@Keith DeBoer You say that you host your names at BB for various reasons, I've recently submitted about 40, had 8 accepted and agreed and quite a few more pending but you also sell at your own site as well. How does that work? Do you submit to BB then what gets rejected you advertise independently for lower amounts? Also what kind of marketing or advertising do you do to get the word out about BrandTrapper? mass email? contact branding companies?

Just a bit more insight down this way of thinking would help me especially with regards to success rate, Thanks

(Edited for spelling)
 
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When I purchase a name I list right away on my website, Flippa and if possible, Go Daddy premium. I also forward all my domains to my contact page at BrandTrapper with a message explaining why the person has been forwarded there.

When BB accepts a name for publication then I remove the forward to my website and delete the name from the aforementioned marketplaces. It's a lot of work but if you want to sell you have to get your domains out there in the public view. I also sometimes list names for sale at Flippa and GoDaddy auctions if they are very keyword strong and I just want to get out from under them with a small profit. I promote my auctions to relevant companies via email outreach but so far I've had little to no success with that angle.

The best scenario is to renew your highest quality names and let end users come to you. Then you are in the drivers seat and you get the best price. I've had people contact me via LinkedIn to buy a domain so you never know where a lead and a sale is going to come from. You just have to get out there and mix it up.

My website is new and I have not done any SEO work at all. But........ via the above and networking etc I get about 1,000 page views per month. When more sales come in I plan to hire a professional to upgrade my website and punch up the SEO.

As for pricing..... most of the time if BB rejects a name I give it a hard second look and I see why it was rejected. In that case I put it on the bargain page and let it expire at renewal time. But if I believe a rejected name is strong but was just not right for the BB marketplace, then I keep at standard prices ($2,000 to $4,000) and renew it at year end and wait for the right buyer to come along.
 
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Thanks Keith, that's basically my idea in a nutshell, I just wasn't sure how you decided between BB and own site but you cleared it up...was also wondering though whether there was more power in numbers with regards to collectives. For instance most people do it your way I guess and it makes sense having your own site but why not have 10 or so people group together money and pool resources to do it. Imagine BrandTrapper having 10 x the marketing and advertising and only paying 1/10th the cost...like a collective effort....everyone can advertise their own sites with or without logo, say maximum of 50 (500 in total) each individual will obviously market their own domain through the site and keep all profits.

Domain collectives, any thoughts?
 
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Brand Bucket takes about 60 days to review and publish a domain name with a logo. Namerific takes at least as long. BrandRoot is snobbish and won't give you the time of day unless you are an insider. BB and Namerific charge between $0 and $10 for a logo, depending on this and that..............

There is no quick turn around in this niche biz. Patience, quality and quantity are all necessary requirements to succeed. In the end though the ROI is very good if you can a get a rhythm going.

For me BB is the most communicative, friendly, reliable and efficient so that's where I take my names. Good luck with BrandDo I don't know anything about them.
Thank you yeah ill definitely post my updates/end result back in this forum. Yeah I saw I was able to spend my "credits" from Voting endlessly on my first Listing fee with BB,so i didnt have to pay anything,yet anyways.
Definitely learning that,..Ive read forums / seen a few Domainsherpa videos where the guest says they rushed into registered a shit ton of Blah domain names thinking it was a get rich quick scheme. "Ill Register "Iliketosurftheinternetalotofmyday.com" and resell it for $5,000 within a week" type of attitudes they had at the very beginning lol,wasteing thousands of dollars. Ive seen some that said they are still recovering from spending upwards of $100k because they thought theyd buy a ton off marketplaces and resell..
 
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When I purchase a name I list right away on my website, Flippa and if possible, Go Daddy premium. I also forward all my domains to my contact page at BrandTrapper with a message explaining why the person has been forwarded there.

When BB accepts a name for publication then I remove the forward to my website and delete the name from the aforementioned marketplaces. It's a lot of work but if you want to sell you have to get your domains out there in the public view. I also sometimes list names for sale at Flippa and GoDaddy auctions if they are very keyword strong and I just want to get out from under them with a small profit. I promote my auctions to relevant companies via email outreach but so far I've had little to no success with that angle.

The best scenario is to renew your highest quality names and let end users come to you. Then you are in the drivers seat and you get the best price. I've had people contact me via LinkedIn to buy a domain so you never know where a lead and a sale is going to come from. You just have to get out there and mix it up.

My website is new and I have not done any SEO work at all. But........ via the above and networking etc I get about 1,000 page views per month. When more sales come in I plan to hire a professional to upgrade my website and punch up the SEO.

As for pricing..... most of the time if BB rejects a name I give it a hard second look and I see why it was rejected. In that case I put it on the bargain page and let it expire at renewal time. But if I believe a rejected name is strong but was just not right for the BB marketplace, then I keep at standard prices ($2,000 to $4,000) and renew it at year end and wait for the right buyer to come along.

Yeah,I hear ya. Im still new in the industry. Registered my first domain on the 21st of March,I did fall for registering some Lower end .Com's that will most likely expire with a shit ton of dust..But the very first one I registered was UpAndMoving.Net ,and the 2nd was ElvisFever.com , I actually Sold that one 2 weeks ago(My first and only sale thus far) But it sold for $100 and Sedo kept $60. Regardless,it was a pretty cool feeling knowing This is an actual thing that can be profitable,no matter how small or large,with time and patience. now Ive read for hours and hours each day learning the most of what I can via forums,Videos,studying Sedo,price averages for Older domains vs,new etc. I have all of my domains i own in my Flippa free catalog,and paid for 4 listings($9ea) just for shits and giggles ,more to get my Better quality names out there in the world. Same with Sedo,FreeMarket,GoDaddy and like 5 at NameCheap.
It will be cool the day comes,that a brandable on BB of mine or whereever is sold,and 6 months later you see the Product/Company that was Your name..That will probably be as thrilling as a Direct deposit.
Time will tell,regardless ,Its pretty fun.
 
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Thanks Keith, that's basically my idea in a nutshell, I just wasn't sure how you decided between BB and own site but you cleared it up...was also wondering though whether there was more power in numbers with regards to collectives. For instance most people do it your way I guess and it makes sense having your own site but why not have 10 or so people group together money and pool resources to do it. Imagine BrandTrapper having 10 x the marketing and advertising and only paying 1/10th the cost...like a collective effort....everyone can advertise their own sites with or without logo, say maximum of 50 (500 in total) each individual will obviously market their own domain through the site and keep all profits.

Domain collectives, any thoughts?


That's the holy grail for domainers. A marketplace with a lot of traffic that doesn't take a big bite out of your sale. All the major marketplaces, including BB, have their pros and cons and varying commission rates. A non-profit collective would be a cool thing. I'm sure if you start one and get the traffic others will join for a membership. It's a great idea just waiting for someone to do it :)
 
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Collective domains you say... Sound pretty great actually. Would participate any time. I even have the domain name!
 
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Just kind of makes sense....no point in having 100 domainers each with their own site or landing page when everyone would get together and post 100 domains each...10,000 total (or whatever figure you want to make up). Traffic would grow very quickly as you'd have 100 domainers blogging/posting/chatting about it on all forums. Costs would be very low as it would be split between everyone. The only problem would be organising an online collective of 50-100 people from around the world lol
 
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Build it and they will come.
 
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If I had the skills to build this sort of site, than I would have done it much earlier!
But perhaps it'll take some time for me to gather required knowledge for such thing..
 
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