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July 25, 2015

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Australia's .AU Reaches 3 Million Registrations Solidifying Its Place Among the World's Top 10 ccTLDs

With the arrival of hundreds of new gTLDs over the past year the always popular major ccTLDs probably haven't been getting as much press as they deserve, especially since they continue to thrive in what has become a very crowded domain extension marketplace. A good example is Australia's venerable .AU ccTLD that reached a major milestone this week when it passed 3 million domains registered. 

A joint press release issued by auDA (the non-profit company responsible for operating the .au registry) and AusRegistry (the custodian of the technology that powers the .au namespace) marked the occasion with an honor roll of .AU highlights on the TLD's road to 3 million:

  • In June 2015, AusRegistry processed 41.2 billion DNS queries for .au domain names,  an average of approximately 1.4 billion DNS queries per day in the .au zone. 

  • Almost 40% of all .au domain names have been registered for between 2-6 years. 7% have been registered for more than 10 years

  • Approximately 86% of all .au domain names are registered under .com.au (other .au options includes .net.au and .org.au among others)

  • New South Wales accounts for the largest number of .au registrations (1 million), followed by Victoria (800,000) and Queensland (600,000).

  •  .au domain name registrations grew at a rate of 6% over the past 12 months.

  • Domain Name System Security Extensions (DNSSEC) is now available for .au domain names, which is a security extension that facilitates the digital signing of Internet communications, helping to ensure the integrity and authenticity of transmitted data. 

Malcolm Turnbull
Australian Minister of Communications

Australia's Minister for Communications, Malcolm Turnbull, recognized .AU's achievement  noting, "The Internet is the most transformative infrastructure ever built by mankind. It has connected 40% of the global population and before too long it will connect almost all of us. It has supercharged every aspect of human development spreading knowledge, trade, ideas (good and bad) to every corner of the world. Australia, once remote, is one of the greatest beneficiaries of the Internet's annihilation of geography. Congratulations to auDA on this momentous milestone!"

Chris Disspain, CEO of auDa (.au Domain Administration), said the success of .au domain names reflects the strong position of Australia’s digital economy. "Australian businesses and consumers have confidence in .au domain names because they’re the best way to identify yourself as a trusted Australian 

source online," Disspain said, adding, "The .au namespace has been ably supported by AusRegistry, the technical registry provider for the .au namespace and the official .au Registrars who provide the retail channel."

Adrian Kinderis, CEO of AusRegistry, said the technology behind .au has helped position it as one of the most trusted locations on the web. "The significant investment we have made in the infrastructure and stability of the .au Registry has produced a robust and secure platform that is recognized for its best-of-breed architecture. This is one of the reasons .au has achieved 100% uptime throughout our tenure. Our sole purpose is to ensure the .au Registry flawlessly performs its role as a mission-critical, essential service infrastructure asset for Australia’s digital economy," Kinderis said.

Further evidence of .AU's importance in Australia's digital economy is highlighted in the quarterly Behind the Dot publications which examine the significance of the .au namespace. This is complemented by an annual survey of consumer attitudes towards the .au namespace, and a 2011 Deloitte Access Economics study into the economic contribution of the namespace to the Australian economy.

Adrian Kinderis
CEO, AusRegistry

In a related note, the 2015 Australian Internet Governance Forum (auIGF) will be held in Melbourne October 6-7, 2015 and will provide a forum to discuss Australian Internet policy issues. auDA and AusRegistry encourage stakeholders to participate in the auIGF and contribute to the continued development of Australia’s digital landscape.

(Posted July 24, 2015)


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