Paul Stahura
Donuts Inc. Co-Founder & CEO

Donuts CEO and co-founder Paul Stahura said, "Google's entry into the retail space was a game-changer in the industry. As a fellow registry operator, Google is proving that they're serious about the expansion of the Internet, and they have the worldwide reach and visibility necessary to bring additional customers into the universe of new domains."

The Donuts press release contends, "Google's advocacy of expanded domain options indicates the ongoing need for new and fresh domain name choices.  Nearly 8 million names have been registered across new domains since early 2014. These new choices are creating new opportunities for big brands, small businesses and entrepreneurs who want to stand out.

Individuals and businesses alike are opting for the hundreds of new choices available today so that they can better tell the world who they are and what they do.  New domain names allow for 

web addresses that are highly creative to the left of the dot, and highly specific to the right of the dot."

Google VP and CIO Ben Fried, in a blog post, wrote, "New endings are continuously opening up to the web, like .legal, .accountants and .services, and can help you create a name that matches who you are and what you do." Google cited Google Domains customer names including Smilesnap.social, TheCooler.ninja and MarcBlair.photography as examples of recently adopted online identities.