new gtlds Amazon invests in .TUBE domains for content streaming

for development or defensive regs?

Because a lot of those are ugly regs


elastic.tube is nice, why not fire.tube?

Ah ok, just read the full article:

"This is just a short list derived from our research, and far from a full search on Amazon’s investment in dot .TUBE domains; the list is expected to increase."

This is utter nonsense. Amazon is not preparing to roll out content streaming services using these domains - they've defensively registered them so that other people don't use them to infringe content streaming services against the Amazon core domain portfolio. They've made defensive registrations against dozens of their trademarks in numerous new TLDs as part of the Sunrise registration period. Amazon has in excess of 40,000 domain names under management, and makes very extensive defensive registrations.

pfj said:

This is utter nonsense. Amazon is not preparing to roll out content streaming services using these domains - they've defensively registered them so that other people don't use them to infringe content streaming services against the Amazon core domain portfolio.

Click to expand...

You're probably correct but scratching my head why they waste the cash. Apple registered a few too..

APPLE:

applemusic.tube
applenews.tube
appletvos.tube
appstore.tube
imovie.tube
retina.tube
tvos.tube

mad409 said:

You're probably correct but scratching my head why they waste the cash.

Click to expand...

I dont think the worlds largest marketplace are worried about a the renewal fees haha

I think its more for defensive purposes, and its a great idea.

When I want to buy fashion items on amazon i dont got amazon.com and search fashion I go to

AmazonFashion.com, KindleUnlimited.com (for my subscription) AmazonPrime.com (for my subscription) and AmazonBooks.com (for kindle books).....and Amazon.pet (for pet supplies)

Its funny though because I own AmazonBooks.site and tried to use amazon as an affiliate marketer. They didnt allow me to use their services but they also didnt demand me to hand over the trademark name.

pfj said:

This is utter nonsense. Amazon is not preparing to roll out content streaming services using these domains - they've defensively registered them so that other people don't use them to infringe content streaming services against the Amazon core domain portfolio. They've made defensive registrations against dozens of their trademarks in numerous new TLDs as part of the Sunrise registration period. Amazon has in excess of 40,000 domain names under management, and makes very extensive defensive registrations.

Click to expand...

Maybe true, but you present it as if you've talked it over with Jeff Bezos while having a beer together. Are you basing this on hard facts, or just your own logic?

Amazon has invested in a lot of ngtld domain names, many of them premium. I'm not talking about names that include the word "amazon" or other trademarked names/phrases... They have dozens of keyword ngtld domains that relate to the various services and markets they're involved with. I see them come up in who is data all the time when I'm hunting for expired ngtld names. Surely many of them I see must cost a pretty penny to renew every year.

It's not just defensive registrations to protect trademarks. Amazon and other large companies are very interested in NGTLDs.

Grego85 said:

Amazon has invested in a lot of ngtld domain names, many of them premium. I'm not talking about names that include the word "amazon" or other trademarked names/phrases... They have dozens of keyword ngtld domains that relate to the various services and markets they're involved with. I see them come up in who is data all the time when I'm hunting for expired ngtld names. Surely many of them I see must cost a pretty penny to renew every year.

It's not just defensive registrations to protect trademarks. Amazon and other large companies are very interested in NGTLDs.

Click to expand...

The world has changed drastically and you can not stop them. Before you know it, there will be phrases and sentences domain names being registered; by big corporations.

mad409 said:

You're probably correct but scratching my head why they waste the cash. Apple registered a few too..

Click to expand...

Because it's cheaper than fighting a lawsuit if someone grabs it and does something with it that risks infringing the trademarks they own. A key part of hold a trademark is that you have to actively police your trademark, or risk losing the rights you hold. So when the common understanding of the TLD is close to your business, it makes sense to avoid an issue by making defensive registration. As the "tube" suffix has become colloquially synonymous with "media streaming service" because of the popularity of YouTube (and perhaps the best known example of this alignment is XTube) it makes a lot of sense to register to solve a future problem. IP lawyers can cost hundreds of dollars an hour - it is cheaper to make defensive registrations than fight even one infringement. And that generalisation about cost even applies if you are going through the ICANN designated procedures such as URS or UDRP.

Rainmaker-NL said:

Maybe true, but you present it as if you've talked it over with Jeff Bezos while having a beer together. Are you basing this on hard facts, or just your own logic?

Click to expand...

Hard facts - in that they've done the same in dozens and dozens of other new TLDs. Just try typing these terms in with your favourite TLD as a suffix. Some registries even have a service for trademark holders where they can simply pay to block various strings - and these have been block in many cases, also. I can say with 99% certainty that we will not see any services being launched by Amazon on the amazonmusic.tube or amazonvideo.tube domain - they would be aligning their valuable trademarks with a significant competitor, and diluting the value of their brand as a result.

pfj said:

Hard facts - in that they've done the same in dozens and dozens of other new TLDs. Just try typing these terms in with your favourite TLD as a suffix. Some registries even have a service for trademark holders where they can simply pay to block various strings - and these have been block in many cases, also. I can say with 99% certainty that we will not see any services being launched by Amazon on the amazonmusic.tube or amazonvideo.tube domain - they would be aligning their valuable trademarks with a significant competitor, and diluting the value of their brand as a result.

Click to expand...

So logic and not hard facts. The only fact you state is the fact that they register a lot of domain names. The rest is your logic......