There are many new TLDs floating around out there with people and businesses registering countless domains each day. The whole concept is great, and opens up tremendous opportunities. Some names and TLDs just don’t fit well together and require a certain niche. Others, fit together like they were made for each other. Jordan Lavin is Chief Operating Officer at Mosquito.buzz, and has taken some time to talk to me about his domain and his business.
Mike: Mosquito.buzz just flows off the tongue. A great name selection. Tell me about the business behind it and what service you provide. Is it a new business?
Jordan: We offer mosquito control service to residential homes, cottage owners, events, business facilities and anyone who is looking to ‘stay outside’ without the annoyance, or health risks associated with mosquito bites. We opened the company in January of 2016, the first service of its kind in Canada. Our expansion plans across the country include franchise opportunities as well as corporate operations. We have had a lot of interest to be a part of the brand.
Mike: What did you take into consideration when you were choosing a name for the business and domain. What factors feed into it?
Jordan: We sort of ‘reverse engineered’ the business name once we found the domain we liked. We were not going to pick a business name without a solid domain to connect it to. When we saw the .buzz extension, it really worked for our brand, and our service. It’s functional and fun…and hopefully memorable.
Mike: You offer a free ebook on mosquitoes. How has that helped business or to drive traffic to the site?
Jordan: Our free e-book offering is simply just delivering what we know to potential customers, and people interested in learning more about how to control mosquitoes. Why not offer up your knowledge? It give us good ‘street cred’, it follows the law of ‘reciprocity’ and it gives customers, potential customers, and general visitors some further knowledge on the insect that tops the list of the world’s deadliest animals. Mosquitoes kill over 700 000 people each year and the diseases they carry are getting broader. Mosquitoes are a growing concern for people all over.
Mike: .buzz is a newer TLD and not necessarily widely know by consumers. What sort of feedback have you received?
Jordan: Generally great feedback. It fits well with our brand. We have ‘gone back’ to adding the www. in front of the domain on a few occasions to ensure people understand that .buzz is the whole domain. It’s a good conversation starter!
Mike: Personally, I get eaten alive by mosquitoes and would love to have your service on a regular bases. I also have dogs and kids… is it safe for them?
Jordan: The products we use are safe for mammals. We ask for a 30 minute grace period to let the products dry before you re-enter the treated area. Our products are very similar to the widely used for animal flea control, and many outdoorsmen, and military treat their clothing to protect against insects in the woods.
Mike: I see that you wisely registered MonsquitoBuzz.com and have pointed it to your main site. Are there other domains that you have registered?
Jordan: We registered several, just to protect the brand, and anyone’s confusion about the domain. It’s just good business practice when building a solid brand.
Mike: Any tips for those considering the .buzz or any other new TLD?
Jordan: .com domains are tough to come by. I think that creativity add some ‘spice’ to a brand. In our case, I think that .buzz ended up more powerful that any other choice we could have made. At first, we were hesitant that people wouldn’t ‘get it’. We were wrong. They get it, the like it, it’s fun, and fun wins the consumer these days.
