news People are forgetting .com exists — ICANN survey

I see many nGTLD naysayers have totally dismissed this survey and thread. LOL

"Interestingly, new gTLD awareness rates in North America were substantially lower than awareness elsewhere in the world."

"That question was posed to 3,349 domain name registrants in 24 countries"

So the places that knew the least about domains have the best awareness. Sounds like n00b territory to me.

Let's think Thanksgiving...

.COM and the U.S.A. are the adult table, and gTLDs in China are the kiddie table.

Sit where you like, but be aware that your portions are going reflect where you are dining.

I don't think the survey is credible. Look into the details.

Basically 95% of consumers are aware of .com but only 85% of registrants. Since when registrants aren't consumers? You can't have registrants being less aware than consumers.

Problem 1.

39% of registrants claim to be aware of .email.

Personally I have heard of .email only once. Wouldn't even be sure if it really exists.

But 39% of registrants have heard of .email?

Problem 2.

Many registrants claim to be aware of TLDs like .cairo and .bogota

These don't exist.

Problem 3.

Only 25% of Americans claim to have heard of .news but 42% of Asians. Really?

You would expect that an english language extension would get most exposure in English speaking countries not in Asia where it is unlikely to be used.

Problem 4.

So I would say this a garbage survey which doesn't tell us anything about what is really going on.

Possibly a desperate attempt to make an unsuccessful program look better.

Lol new gTLD investors keep looking for reasons..

com will stay king.

This makes the survey worthless. People will click at random on anything, they just want their giftcard.

And this creates the following mindblowing fact :

I'm looking at the over all picture, that things are changing and whether it's new g's, cctlds etc.. It is changing slowly and if you don't agree with the survey so be it.

Even @Eric Lyon said this unless it wasn't him?

Eric Lyon
September 22, 2016 at 8:47 pm
I’m not surprised at all. It’s nice to see some survey stats going public so that the naysayers have something to look at.

While the percentages are small at this point, I think it’s clear that the industry is shifting to a new model and that value may be affected in the years to come.

mad409 said:

I'm looking at the over all picture, that things are changing and whether it's new g's, cctlds etc.. It is changing slowly and if you don't agree with the survey so be it.

Even @Eric Lyon said this unless it wasn't him?

Eric Lyon
September 22, 2016 at 8:47 pm
I’m not surprised at all. It’s nice to see some survey stats going public so that the naysayers have something to look at.

While the percentages are small at this point, I think it’s clear that the industry is shifting to a new model and that value may be affected in the years to come.

Click to expand...

the numbers of the survey are all over the place and don't make any sense at all. How can one draw any conclusions from that data? It's nice for marketing purposes though because some people will believe if a survey has shown something it must be true.

dordomai said:

the numbers of the survey are all over the place and don't make any sense at all. How can one draw any conclusions from that data? It's nice for marketing purposes though because some people will believe if a survey has shown something it must be true.

Click to expand...

What do you mean marketing? This was done for ICANN as part of their process to see how new g's were doing and whether they should allow it to continue from what I understand.

mad409 said:

What do you mean marketing? This was done for ICANN as part of their process to see how new g's were doing and whether they should allow it to continue from what I understand.

Click to expand...

ICANN needs to justify the program otherwise it would make them look bad. Also they make tons of money from it and will continue to release more strings and profit from them. Do you think they would release a reporting admitting they screwed-up big time?

dordomai said:

ICANN needs to justify the program otherwise it would make them look bad. Also they make tons of money from it and will continue to release more strings and profit from them. Do you think they would release a reporting admitting they screwed-up big time?

Click to expand...

“However, when we do look at those people who are registering new gTLDs, they tended to have much lower awareness of those legacy gTLDs than those people who were unaware or had not registered those new gTLDs,” he said."

mad409 said:

“However, when we do look at those people who are registering new gTLDs, they tended to have much lower awareness of those legacy gTLDs than those people who were unaware or had not registered those new gTLDs,” he said."

Click to expand...

OK let's pretend the survey isn't garbage and register more worthless domains without a track record or an aftermarket.

Some of the last year findings from a survey were really weird too.

Across all survey respondents, 46 percent reported awareness of at least one new gTLD, with 65 percent of those who are aware reporting they have also visited a new gTLD. Notably, .EMAIL and .LINK led in awareness and visitation of new gTLDs.

Click to expand...

The survey found that 38% of internet users who were aware of new gTLDs have visited a .email web site in the last year. The number was 28% for .link.

Click to expand...

.email and .link the most seen extensions? Seriously?

Probably because people associate the internet with emails and links not because they have ever seen or used them.

I think the correct way to conduct an awareness survey like this is to ask all participants to list the domain extensions that they know about rather than showing them some and asking if they have heard of them. This way you can gauge what they remember without outside influence.

I see lots of "surveys" lately. Here's some interesting results of an ICANN survey from a few months ago:

The second annual Global Consumer Survey, which was published late last week, shows that 16% of respondents had heard of specific new gTLDs, on average.

That’s up 2% on last year’s survey.

However, fewer people were actually visiting these sites: 12% on average, compared to 15% a year ago.

Click to expand...

the amount of trust placed on new gTLDs added prior to the 2015 survey was down from 49% to 45% — half the level of .com, .org and .net.

Click to expand...

So awareness of new gTLDs grew a little (by 2%) compared to last year but the amount of people visiting websites on the new gTLDs went down by 3% and the amount of trust placed on the new G's went down by 4% compared to last year. In other words people are slowly getting to know gTLDs but as time goes by they trust them less and less.

Also an interesting (but not really surprising) result:

.xyz, for example, had the lowest awareness of those used in the survey — 9% versus 5% in 2015 — despite being the runaway volume market leader and having scored PR coups such as Google’s adoption of abc.xyz for its new parent company, Alphabet.

Click to expand...

The gTLD with the highest amount of "registrations" had the lowest awareness in the survey


Sources:
http://domainincite.com/20680-survey-more-people-know-about-new-gtlds-but-fewer-trust-them
https://www.icann.org/news/announcement-2-2016-06-23-en

dordomai said:

OK let's pretend the survey isn't garbage and register more worthless domains without a track record or an aftermarket.

Click to expand...

It's called change and future trends. Will it happen who knows, can it happen sure. Will it happen fast, probably not but everything changes at some juncture.

Chill

UniflexDomains said:

I think the correct way to conduct an awareness survey like this is to ask all participants to list the domain extensions that they know about rather than showing them some and asking if they have heard of them. This way you can gauge what they remember without outside influence.

Click to expand...

yes that would be the only proper way that this could be done. Makes you wonder why they aren't doing it?

Maybe this was more about generating feel good stats rather than having real insights on what is happening?

My guess is that they would get terribly low awareness rates and people would hardly be familiar with any specific new TLD.

Bram C. said:

I see lots of "surveys" lately. Here's some interesting results of an ICANN survey from a few months ago:

Click to expand...

According to this 95% are aware of .com not 85% like the other survey had suggested. People must have forgotten .com in the past months.

Awareness and trustworthiness remain high for well-known legacy TLDs

Of a subset of legacy TLDs, consumers were most aware of .COM (95 percent), .NET (88 percent) and .ORG (83 percent).

Click to expand...

Globally, teens' responses are similar to adults, though they show slightly more familiarity with new gTLDs, and use apps and wikis more than they rely on gTLDs for navigating online content.

Click to expand...

dordomai said:

According to this 95% are aware of .com not 85% like the other survey had suggested.

Click to expand...

Indeed.

https://www.namepros.com/threads/th...new-gtld-investors.971597/page-2#post-5747259

Bram C. said:

I see lots of "surveys" lately. Here's some interesting results of an ICANN survey from a few months ago:





So awareness of new gTLDs grew a little (by 2%) compared to last year but the amount of people visiting websites on the new gTLDs went down by 3% and the amount of trust placed on the new G's went down by 4% compared to last year. In other words people are slowly getting to know gTLDs but as time goes by they trust them less and less.

Also an interesting (but not really surprising) result:



The gTLD with the highest amount of "registrations" had the lowest awareness in the survey


Sources:
http://domainincite.com/20680-survey-more-people-know-about-new-gtlds-but-fewer-trust-them
https://www.icann.org/news/announcement-2-2016-06-23-en

Click to expand...

Adam27 said:

https://www.namepros.com/threads/th...new-gtld-investors.971597/page-2#post-5747259

Click to expand...

real world usage examples...

Bram C. said:

Indeed.

Click to expand...

No one said .com wasn't still King, many just jumped on this like a death threat towards.com. It's just showing a drop in legacy and new awareness of other extensions such as new gTLDs.

Well I woke this thread up!

I don't think these results can be trusted at all and they don't resemble what is going on the real world.

.email is not one of the most seen TLDs. Everyone heard of emails and associates the word with the internet that is why they claim they have seen it more than any other extension.

The extensions that I have come across most often so far were .news and .xyz.

.news had developed websites and .xyz was always SEO spam with no real website.

dordomai said:

I don't think these results can be trusted at all and they don't resemble what is going on the real world.

.email is not one of the most seen TLDs. Everyone heard of emails and associates the word with the internet that is why they claim they have seen it more than any other extension.

The extensions that I have come across most often so far were .news and .xyz.

.news had developed websites and .xyz was always SEO spam with no real website.

Click to expand...

In your eyes Nielsen is a scam: http://www.nielsen.com/us/en.html?gclid=CMbKwP2Ypc8CFUM2gQod9cgOnA

Whatever...

Let's compare new gTLDs to the following legacy TLDs .com, .net, .org (based on the ICANN survey I previously mentioned):

in 2016: 16% of people know about gTLDs.
in 2016: 95% of people know about .com and 89% of people know about the legacy TLDs .com, .net, .org.

in 2016: 12% of people will visit a new GTLD site.
in 2016: 81% of people will visit a legacy TLD (com, net, org).





in 2016: 45% of people trust the new gTLDs.
in 2016: 91% of people trust legacy TLDs.

This is why the accounts called news and not the weather taking this advice your portfolio is never gonna rain. Feel me.