Liz: We really wanted a name that established instant credibility with customers….which is how we got to Cubicle.com. In terms of acquiring the domain, we contacted the owner (based on the domain’s WHOIS information) and negotiated a lease (with an option to buy). We wanted to start out with a lease so that we could test our business model before incurring the sizable expense associated with the domain name purchase. Once we saw that the business model was a success, we decided to purchase the domain outright. In terms of cost, the lease rate was under $1000/month, but the option price was over six figures.
