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November 19, 2016

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Here's the The Lowdown from DN Journal,
updated daily
to fill you in on the latest buzz going around the domain name industry. 

The Lowdown is compiled by DN Journal Editor & Publisher Ron Jackson.

Legal Cannabis Boom Gives Birth to New Domain Aftermarket Devoted Entirely to Names for that Industry

Almost all of our readers are familiar with domain aftermarket platforms like Sedo, Afternic, BuyDomains, SnapNames, NameJet, GoDaddy Auctions, Uniregistry Market, Flippa and  many others. One thing they all have in common is a vast inventory of domains covering 

every conceivable product, service or category. As the domain industry has grown an interesting thing we have started seeing is the arrival of specialty aftermarket sales platforms that are dedicated to a single vertical or category (for example BrandBucket who focuses solely on selling brandable domains - typically made up names or word combinations that wouldn't normally be used together).

The latest example of this trend is ElevatedNames.com - a just launched marketplace dedicated to entirely to domains for the rapidly emerging legal cannabis industry. Here in Florida a constitutional amendment legalizing medical use of marijuana just passed this month. More than half of the states in the U.S. have now legalized cannabis for medical and in some cases even recreational use in one form or another.

According to Forbes Magazine, "the legal cannabis Industry is set to top $7 

Cannabis image from Bigstock

billion in revenues in 2017." Anytime new industries are created new domain names are going to be needed to represent those enterprises online and forecasts indicate thousands of new canna-related businesses will launch within the next few years. The magnitude of the opportunity convinced ElevatedNames CEO and Founder Farley Cahen that now was the time to move forward with the marketplace, but he is no newcomer to the cannabis field. 

Farley Cahen
CEO & Founder, ElevatedNames.com

Cahen told me, "I’ve been involved in the cannabis industry for nearly five years and  co-founded and launched MG Magazine a year and a half ago." MG is a printed business-to-business monthly magazine that highlights "the people, plants and products that drive this fast-paced industry forward."

Cahen said, “We are extremely excited about the launch of ElevatedNames.com and we are proud to offer existing and new cannabis entrepreneurs these valuable domain names at reasonable prices. Our team of cannabis professionals and domain experts has taken great care to offer some of the best internet real estate to this blossoming industry.”

“We have been diligent in our approach to acquire domain names which we feel can be easily developed and which will add immediate brand value and recognizability to cannabis-related organizations. Additionally 

keyword-rich domains are tremendous assets and are often critical to a brand’s search engine position and overall value," Cahen said.

Cahen noted the ElevatedNames website will be updated regularly with new domain additions as well as a soon-to-launch blog that will help to inform readers about cannabis industry related topics. He added. "Domain owners interested in selling their names to or on the website, may contact the company directly to discuss terms and details. Visitors are encouraged to explore the website and are welcome to contact the company through the form on the site or directly at [email protected]."

(Posted November 18, 2016) 


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