New domain selected as most important news story of 2011.
.XXX was the “most important” domain news story/topic of 2011, according to over 1,000 people who answered the question on the 7th annual Domain Name Wire survey.
Why did 25% select .xxx as the most important news story?
Well, it certainly got a lot of play in the traditional media. It’s also the culmination of a long and challenging road getting the top level domain through ICANN. And it has to do with sex.
Speaking of top level domains, approval of the new top level domain program came in second with 21% of the vote. It got just one more vote than the overall state of the “domain economy”.
“Challenges to domain owners’ rights” was cited by 16% of survey takers and changes to domain parking got 14%.
What will be most important in the coming year? I know that new top level domains will make most of the headlines. But there will be some surprises in there as well.
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