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The Back-of-the-Envelope Drawing that Launched a $495 Million Business – With John Ferber | Mark As Read |
John Ferber wrote an affiliate-tracking software program in 1997. His brother, Scott Feber, drew a picture of how that software could be used online to pair corporate advertisers and website publishers.Together, based on John’s software and Scott’s drawing, the Ferber brothers built the largest ad network based on an at-the-time new concept of cost...
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