I'll start with something that might piss off a few domain investors: most end users don't care about your premium domain. There it is. Before you close the tab or start typing an angry comment, just hear me out for a second. I've been in this space long enough to watch domainers convince themselves that every startup founder is losing sleep over...

A couple of decades in this business and I still get prospects who make me want to throw my laptop across the room. You know the typelowballing you with a ridiculous, insulting number for a domain worth 100 X that amount, demanding three months of traffic stats before theyll even tell you their budget, or lecturing you about the quality of domain n...

Thomas DomainScot Butler built his reputation by turning geo domains into working businesses. Over decades in the space, hes assembled and operated a portfolio of city-name assets, pairing exact-match domains with local partnerships, practical SEO, and steady lead generation. His approach is hands-on: stand up useful directories and guides, test co...

Ive talked with countless founders over the years about their domain choices, and one thing is clear: your name matters more than you probably think. A good domain can accelerate growth, while a bad one can hold you back in ways you wont notice until later. Unfortunately, many startups rush this step or make avoidable mistakes that cost them time, ...

There's nothing quite like the rush of selling a domain name. Even just getting a solid offer can get your adrenaline pumping. But that excitement is usually just the beginning. Unless the buyer meets your asking price right awaywhich almost never happensor you decide to accept their offer on the spot, you're going to negotiate. And that's where mo...

One of the first things people pick up in domaining is that short names usually punch above their weight. A two-letter .com, a crisp one-word dictionary name, even a clean four-letter string they stand out. Theyre easier to say, faster to type, and they signal a kind of authority. But heres the catch: shorter doesnt always mean better, and it def...

People often ask me how I can tell if a domain's worth buying. They think there's some secret formula or that I'm running complex calculations. Truth is, after doing this for years, most names reveal themselves pretty fast. My usual answer "you really need to learn for yourself." But I get that is not satisfying at all. I'm not claiming I can nail...

When it comes to building a brand in todays competitive digital landscape, the choice of a domain name is no small matter. For Andrew McConnell, CEO of Alively, securing the exact-match Alively.com was a critical step in his companys journey. In a recent podcast conversation with Grit Brokerage, Andrew shared the story behind the acquisition, the c...

A few years back, I had an issue with my computer and lost a bunch of files. It sucked! Yeah, it happens and life goes on. I saved the hard drive from that computer and I was recently able to recover some files. This is one of those files! I had the opportunity to interview Ray King and talk about his involvement with the launch of the dot Gay TLD....

Ive recently started contributing weekly articles on NamePros.com. Writing there gives me the chance to share thoughts with a wider audience in the domain community, and its been a fun way to keep the conversation going outside of Sullys Blog. Each week Ill tackle a topic that I think matters to investors, entrepreneurs, and anyone curious about wh...

When you look at leaders shaping the domain industry in the Middle East,Munir Badrstands out as both a builder and a connector. As the founder ofAEserver.com, one of the regions leading domain registrars and hosting providers, Munir has spent years helping businesses and individuals establish their digital presence. His deep understanding of the ma...

This is my fourth article diving into the world of Web3, and the more I explore, the more I enjoy the ride. Theres a lot to learn, and each project uncovers something new. Knowing that Web3 domain names are decentralized, I wanted to dig deeper and understand how theyre actually hosted. What does it really mean to own a domain on the decentralized ...

Bill Hartzer is a name that resonates across both the domain name industry and the SEO world. A veteran with over two decades of experience, Hartzer has built a reputation as a trusted voice in technical SEO, digital strategy, and domain name consulting. Hes perhaps best known for his deep expertise in diagnosing SEO issues, recovering penalized si...

If you've been around for any length of time, you've seen every new idea get labeled as the future of domains. Sometimes those claims pan out. Sometimes they fade away. Naturally, when Web3 domains came along names that live on the blockchain instead of the traditional DNS system my curiosity turned a blind eye. As I learned more, I sometimes wis...

I love to laugh. Who does't? I was watching on of John Mulaney's comedy specials and I was thinking about how hard it really must be to come up with content that makes people laugh out loud. My next thought was, "Is comedy harder than domain?" That moment, Ive realized domains have more in common with stand-up comedy than most people think. Both ar...

Mike Mann stands as one of the most enduring and influential figures in the domain industry, having built an empire that spans from the pioneering days of BuyDomains.com to today's DomainMarket.com with over 232,000 domains. When I first interviewed Mann approximately 15 years ago, he was already making waves with groundbreaking .CO sales like Flyi...

With all the AI buzz going around, I was excited to see this tweet from Brady for a couple of reasons. First, I love to hand-reg. I mean I love it. Ive been doing it for years, and its still one of my favorite aspects of domain investing. Theres something about the hunt, the rush of finding a clean name that somehow slipped through the cracks, and...

I've read many books on domaining, and most are written by amateurs who think they know more than they do, causing more harm than good. David Clements' "The Ultimate Domain Name Handbook" delivers exactly what the domain industry has been missinga comprehensive, practitioner-written guide that bridges the gap between basic domain knowledge and prof...

Andrey Insarov is an entrepreneur and visionary who has built his career at the intersection of technology, digital innovation, and business leadership. With years of experience in the online ecosystem, he has dedicated himself to creating solutions that make the internet more accessible and functional for individuals and businesses worldwide. His ...

Since my first post about Web3 domains, I keep getting the same question: Okay, but how are these really different from regular domains? Its a fair question. On the surface, it might look like were just talking about new extensions and some crypto hype. But after digging in, the differences go way deeperand they matter. Ownership That Sticks Wit...

lready well-known in the domain industry and the early internet business landscape. Nearly two decades later, the book still resonates in many ways, but some elements read differently in todays digital economy. I would love to have the hardcover version of this on my office bookshelf, but I had to settle for the Kindle version. Manns work is part ...

Every day, domain investors make pricing decisions they believe are rational and well-informed. Yet hidden beneath this apparent logic lies a powerful psychological force that systematically distorts our judgment: price anchoring. This cognitive bias doesn't just influence minor purchasing decisionsit can determine whether you overpay for a domain ...

After twenty years of building my portfolio around traditional .com domains, I never thought I'd be writing an article about diving headfirst into Web3 domains. Yet here I am, and I want to take you along for this journey into what might be the most significant evolution in digital real estate since the internet itself began. Let me be upfront: I'...

As a classic tv podcaster and hobbyist, I'm interested in old tv shows from when I was a kid. As a domain investor, I'm always interested in domain names, how they are used, branding, and opportunities. Sometimes the most valuable opportunities are hiding in plain sightin the nostalgic corners of pop culture that shaped generations of viewers. I r...

The hunt never stops. Whether I'm scrolling through my news feed at 5 AM with my morning coffee, eavesdropping on startup conversations at conferences, or lying awake at 2 AM connecting dots between seemingly unrelated trends, my brain operates in permanent opportunity-detection mode. After two decades in the domain game, I've learned that the most...

Gerard Michael is a veteran domain broker with an impressive reputation spanning over 30 years in the industry, having facilitated hundreds of high-value, premium domain transactions totaling over $600 million. As founder and senior specialist at DNPost Domain Brokers, he works with brands around the globehelping them secure brand-defining .com dom...

As a long-time domain investor and web developer, Ive come across countless opportunities to help businesses and entrepreneurs gain visibility, credibility, and sales, simply by owning the right domain name. One often-overlooked goldmine? Local or Geo domain names. Whether youre investing in domains for resale, development, or leasing, geo domains...

Domainers and digital marketers understand that owning a great domain is only half the equation. The real challengeand opportunitylies in converting traffic into tangible revenue. Whether its through leasing, pay-per-lead, or building out a lead-gen site, mastering the path from click to client is the ultimate value play. In his book Law Firm Leads...

The Domain Name System (DNS) is the invisible backbone of the internet, quietly translating human-readable domain names into IP addresses that computers understand. For domain investors, understanding DNS isn't just technical knowledgeit's a strategic advantage that can significantly impact the value, functionality, and monetization potential of yo...

Yesterday, I posted on X: Dont explain your price. Explain the opportunity. One follower asked a great question: Can you give an example? Instead of an example, let me just further explain. Heres the thing. Every domain investor eventually hits this wall. You quote a pricelets say $25,000and the prospective buyers jaw drops. They ask, How can a do...

Securing the right domains at the right price is crucial for maximizing profits. One of the most effective strategies for acquiring desirable, high-value domains is through the use of backorders. What is a Domain Backorder? A domain backorder is a service that allows investors to place a claim on a domain name that is currently registered but may...

I was fortunate enough to spend some time talking with Brian Harbin and Michael Law of Grit Brokerage. In the interview, Brian and Michael discuss their backgrounds and entry into the domain brokerage industry, detailing their career paths and the foundation of their company, Grit Brokerage. Brian shares his early career in sales and transition fro...

The domain name industry continues to be a lucrative business for those who know how to navigate it effectively. While the days of snapping up premium domains for mere pennies are long gone, auctions present a golden opportunity for savvy investors to acquire high-value domains. But with hundreds of domains going under the hammer daily, how do you ...

I'm always happy to spread the word about a domaining event and this is not a sponsored endorsement. Domain investing has grown into a niche yet powerful industry, with passionate professionals and newcomers eager to make their mark. While there are plenty of online resources to help educate, motivate, and inspire investors, nothing beats the energ...

There is no such thing as a free lunch. That's a fact. But there is such a thing as a free landing page template. When potential buyers stumble upon your domain, the first thing they see is often a simple parked page or a generic For Sale sign. But what if you could transform that initial interaction into an engaging experience that significantly i...

There are only so many avenues to find good domains, right? Expired domains present a golden opportunity for domain investors. Every day, thousands of domain names are not renewed, returning to the market where savvy domainers can snatch them up. These expired domains can have built-in SEO value, strong brandability, or residual traffic, making the...

Steven Tey is one of those guys that, the more you learn about him, the more you think to yourself, Damn, why cant I be more like him? He is a multifaceted entrepreneur whose work spans quite a range of innovative projects, from his early days building OneWord.Domains, a platform for discovering available single-word domains, to his more recent ven...

Aftermarket domain names, those that have been previously registered and are now available for resale, offer a wealth of opportunities for domain investors. While the initial investment for these domains is higher compared to hand-registered ones, the potential for profit can be significantly greater due to their established value. Let's take a loo...

Finding qualified buyers is a crucial aspect of successful domain reselling. Identifying potential buyers, understanding their needs, and effectively reaching out to them can significantly increase your chances of selling your domains at a profitable price. You don't want to cast a wide net when reaching out or you'll miss the target completely, no...

Braden Pollock is anentrepreneur, investor,and the founder of Legal Brand Marketing, a company that specializes in connecting consumers with attorneys and legal service providers through a network of legal domains. With an extensive background in the legal industry, Pollock has built a reputation as a pioneer in lead generation, helping attorneys g...

Zhou Wenhan, founder of NameMaxi.com, is a seasoned entrepreneur starting his career in the mobile application space in 2009. His earlier companies were acquired and other than NameMaxi, he has a current company in the Walkie Talkie App space as voicepingapp.com. He had been blogging since 2004 and got into the domain space as an amateur with his ...

The first step in identifying profitable domains is to research various industries to pinpoint which ones are lucrative. I suggest you start with industries you are familiar with or ones that you find interesting. This will make the legwork that follows much more enjoyable. Finding profitable industries involves understanding the demand, competitio...

If you follow me on X (@Sullys_Blog), you know I am a sucker for the thrill of a hand-reg. Hand-registered domain names offer a unique opportunity for investors to acquire potentially valuable digital assets at a low initial cost. Unlike aftermarket domains, which often come with a significant price tag due to their established value, hand-register...

Let me start by saying this has been on of my favorite interviews. Mike Robertson is a renowned domain name broker with a career spanning over two decades in the domain industry. Known for his keen eye for premium domain names and his strategic acumen, Mike has facilitated numerous high-profile domain sales, earning a reputation as a trusted exper...

The most popular question I get, by far, is "How can I choose better domain names to buy that will resell at a profit?" Alright, it is not worded exactly like that and usually comes in a variety of flavors. Here are some specific eamples: "I try and try but I am unable to sell any names, can you help me?" "Could you look at my portfolio and tell ...

As a domain investor, you must always look for ways to maximize your returns. One of the most effective ways to do this is through A/B testing, which allows you to determine which elements of your landing pages and outbound sales emails work best. This allows you to make the best use of your time and, in the long run, be a more effective and succes...

Efty.com has consistently provided domain investors with innovative tools to streamline their operations and maximize their investments. In 2017, I had the pleasure of interviewing Doron Vermaat, co-founder of Efty, where we delved into the platform's unique offerings. Today, I am thrilled to catch up with Doron once again to discuss their latest g...

Imagine your domaining results if you just took action without learning anything about domains. You just start bidding on names at auction, not knowing which are valuable. You hand register hundreds of names without know if there is a market for them. This sounds ridiculous, but it is a reality among many new domainers. Here are just a few key are...

Hey friends,  As you may know, I have been offering a couple of digital…