Jeff Campbell of http://awineaweek.com/ fame spotted this nasty Yahoo sports takeover by Old Spice. Reside may indeed be evil but so are ALL CAPS URLs.

Can't remember where I snapped this one. Thinking an airport somewhere and, guessing by the 708 area code, it was probably O'Hare. Now, whether you've been reading this blog for 1 day or 1 year -- holy crap, this Nov. will be Good URL Bad URL's 2nd anniversary! -- you know I like me a good pun. And this URL certainly makes a good pick.

This Bad URL was sent in by Jeff Campbell proving once again that it takes one to know one. Truth is they didn't have much to work with here in terms of URL display after picking this domain name. Can't say PentyOfFish.com looks any better. That double-F is just funky. Perhaps using alternating fonts or colors might have done the trick. As is, thou...

Someone sure screwed up this URL display. Of course, the correct URL is StBaldricks.org. Now, we've seen erroneous apostrophe's in URLs before never a false subdomain. Looks like someone snapped up Baldricks.org to capitalize here. That was quite the bald, er... bold move.

Tony "The URL Enforcer" Bombacino spotted this one at Laguardia and offered it up as an example of "Good cause, bad URL treatment." Ain't that the truth.

I mean seriously. C'mon now. Who's gonna type in this entire string? While I commend Kaplan's intentions to track response from this TV spot, I sure hope they give attribution to any leads that came from direct navigation during the hours around each time this commercial aired. It's more than likely that viewers will just go to Kaplan.edu and assum...

GoodURLBadURL.blogspot.com has recently been critiqued (and SEO'd against) for being a bit redundant so allow me to fight fire with fire (and see if I can't reclaim Page 1 on Google for GoodURLBadURL.Blogspot.com -- hopefully the Big G still values keyword-dense anchor text).Admittedly, many of the URL's I post reflect good and bad practices that I...

My wife and I went out to a very nice Valentine's Day dinner last night. Everything on the menu looked good -- that is, except for this URL. The acronym stands for Lettuce Entertain You Enterprises. But their logo says Lettuce Enterain You Restaurants. And everyone just knows them as Lettuce Entertain You. I can forgive the decision to acronymize h...

Great idea. Bad URL. All apologies to Sirs Kuthy and Barnes, but their URL display makes me, erm... uncomfortable.

alllowercase does not need to be the kiss of death, though. Here GE shows that some alternating fonts and prominent shelf, er... screen space can make all the difference in the world. All it takes is a little, ahem... URLmagination.

The only thing worse than an alllowercase URL buried at the bottom of the screen for the last 2 seconds of the ad is an alllowercase URL buried at the bottom of the screen for the last 2 seconds of the ad with a slash. All Cargill creates here is confusion.

And here's Monster just focusing on its brand. Nice clean display. Addition of dot-com after the logo. And voiceover reinforcement. Good slogan to boot (will get around to updating Good Slogan Bad Slogan with all the SuperSlogans sometime soon). This URL is demonsterably good.

Here's a case where USA is the brand so clearly it needs to be in the URL and I won't begrudge them using "Network" as I'm sure USA.com would've cost them a pretty penny. But burying the URL in alllowercase at the bottom of the screen in faint white font is not going to resonate. Characters may be welcome but they don't exactly roll out the red car...

I can't blame these guys for using dot-net. I, of all people, know what it's like when your dot-com is taken. But I wish they hadn't tacked on the dubs and bruying their smile, er... URL in the last frame. Why has it become standard for Movie URLs to be placed above the footer with the studio info and rating. Is the date of the movie release really...

I'm tempted to let Universal off the hook for its use of ALLCAPS given that both its brand name and the TV show it's tying in with use ALLCAPS in the logos. But the words just blend together too much. Truly tragic.

Pepsi almost did everything right here. Funny ad (love physical humor!) Prominent URL display. Good tie-in with their slogan. But using alllowercase mushes the words together. If only they could refresh this last frame.

Here's another case of Leading Caps overcoming minimal screen capture. This is really more of a branding ad than a DR which is why I won't fault them for making the slogan the emphasis here. They allow you to gravitate to this URL at your own pace.

Hyundai goes 2 for 2 with Leading Caps and no dubs trumping the Bad URL Selection inherent in tacking USA on here. Bruce Springstein, who rocked the halftime show, would be proud that they're showcasing where this URL was born.

For some reason, Disney decided to get a little goofy with this URL. Not sure why it gave the Pixar flick top billing in terms of URL promotion but trying to hone in on this URL what with the low visibility placement and ALLCAPS format is like trying to find a needle in a, er... witch mountain.

At the other end of the spectrum is Bridgestone who, for the second year in a row, buried their URL in alllowercase at the bottom of the screen for the last 2 seconds of the spot. They may as well have not included it at all. With nothing more than a glance, the best someone will be able to make out is BridgestoneOnline.com (which is currently park...

Welcome to the 2009 edition of SuperURLs. This year advertisers shelled out $3 million for their 30 seconds of glory during the big game. But did they get all their bang for their buck with prominently displayed URLs? By and large, the answer was a resounding no. Some didn't even include URLs at all. And then you had the advertiser whose brand was ...

Here's another SkewURL submitted via Good URL Bad URL's Facebook page. Peter found this on his vaccuum cleaner bag. Who-over came up with this one is, as Tina Fey might say, a real d-bag.

This is perhaps the most egregious example of a wrap-around URL I've come across. Not exactly fine print.

I've already shared my disdain for scavenger hunts. This one is an all out search-and-destroy mission. I got this card at a restaurant. In exchange for sharing my feedback online, I'd receive a $10 virtual Visa gift card. All I had to do was go to http://lm2.ktmr.com/experience, type in the username 14FOABE187 and the password 208. Good lord. I'd h...

While this might be a Good URL, as fellow Search Insider, David Berkowitz points out, it is certainly an example of Bad SEM (and might just be the kick-in-the-butt I need to start posting at GoodSEMBadSEM.com).I like how the URL ties together the marketing campaign and, of course, the obligatory Leading Caps and dropped Dubs help the words stand ou...

Love that they didn't go with Macys.com/Jobs and made the words easy to tell apart with alternating fonts and CAPS. This URL really gets the job done.

Looks like we're 3 for 3 today with good URLs. Behold the elusive good movie URL -- few and far between, indeed. You may now kiss this URL.

This one came my way from Jeff Campbell (who, btw, couldn't look anything less like Kenny Rogers). I wonder if the XXL version of this shirt (which would be for men who look like Kenny Rogers circa 1995) has enough room for the URL not to wrap? Bottom line, when it comes to URLs, you gotta know when to hold 'em (on one line) and know when to fold '...

This one comes from URL-spotter Jamie Forrest, who played cat and mouse with this van to get an unobstructed view only to find out the URL was not PhoneBook.org, rather PAOneBook.org -- as in Pennsylvania One Book. Zoiks. More like PA Two Looks.