I was having a really interesting discussion with a domain investor recently about why domain traffic appears to be reducing for some domains. What we first need to understand is not all domain traffic is equal. In this article, I'm going to attempt to unpack some of the reasons why domains experience losses/gains in traffic. For a start, othe...

Earlier today I had the pleasure of interviewing Jackson Elsegood from Escrow.com. Jackson shared very openly about some of the developments that Escrow.com has done this past year. Jack will be attending NamesCon at Las Vegas in January and is looking forward to meeting domainers to discuss how Escrow can further develop their services.

I'd finally done it! I'd made it through a tumultuous week to Friday. I'm not really sure why Friday's are so special, but for me, around 6pm yesterday was one of the happiest times of the week. So why was Friday so special? It just so happens that earlier in the week I'd finally received my Oculus Touch Virtual Reality (VR) controllers to go ...

I've been wanting to write this article for a while now but I've been flat out building a new ParkLogic system. Back on the 12th of October I wrote an article on the fact that I believed that domains could be used to predict a large chunk of Google's quarterly results. Guess what! I was right! For those of you that would like to read the previ...

I've been an entrepreneur all my life. I started my first business when I was sixteen years old and now thirty-four years later I'm still at it. Along this journey, I've learned a number of things about being an entrepreneur and the very first of them is the power you have in making decisions. Sadly, I've found that many people opt out of maki...

Stevan Lieberman is well known to the domain industry in his capacity as an intellectual property lawyer. What not many people know is he is also an investor and entrepreneur. In this interview Stevan shares about some of his investments and the progress he is making with his latest business - Digital Candy. I hope you enjoy watching the video...

In this series of articles, we are looking at how to optimise your domain portfolio across the different business models of sales (big and small), traffic and development. The first model I have been unpacking is development, not the technical aspects but the business aspects of domain development. We’ve explored why people return to websites and...

I just received a great email from Jeff Sass from .CLUB. He just finished reading my first science fiction book, “Battleframe” and I thought that I’d wet everyone’s appetite with the first chapter from book two. Just as a warning…..this may end up not being chapter one or it may not even make the cut. It’s unedited so it may be a little rough but...

Obviously there are a great multitude of business models that you can apply to your development project. Remember that we are looking at developing one of our domains into a business as part of our portfolio optimisation. The first business model that we will examine is advertising. In this business model you are trying to ramp your traffic so...

When we reflect on the last hundred years of history innovation has been rampant as one breakthrough after another has succumbed to the creative talents of people who think differently. Think about it, just over a hundred years ago the Wright brothers flew for the first time at Kittyhawk and now humanity has been to the outer reaches of the s...

In this article I will be further expanding on how to develop a domain into a business. This is the first business model that can be applied to domains, the other three are monetising traffic, treating domains as stock-items and the last selling domains at high values. The first issue for me with any developmental project is working out how the d...

I recently had the privilege of conducting a session at Domaining Europe on the topic of monetisation. Many domain investors have fallen into the trap that monetisation is dead and let me share with you that nothing is further from the truth. Domain monetisation is alive, well and thriving. What has happened, is like any industry there has bee...

Sadly, when I look at the world today I see that it’s largely been caught up in the hysteria of fear. It’s questions like the following that seem to be plaguing everyones mind as the media pumps out an endless litany of terror. Who will win the presidential race? Does that person walking down the street carry a gun? What are the implications of ...

In the last article in this series I began to unpack the importance of the demand curve for accurately pricing domain names. My experience with domain sellers is that most of them price their domains more by gut then attempting to apply a process. In this article I want to move my line of thinking forward to help sellers more accurately price their...

I turned on my television this week to be faced with yet another massacre being perpetrated across the screen. Innocent lives snuffed out in an instant by an unbridled rage empowered by a maniac with twenty-first century weapons. All of this in the name of an ideology that has a complete disdain for life and liberty. The biggest problem with terr...

In the previous articles in the series I discussed how much a domain is really worth and some of the potential traps that some domain investors fall into in selling stock-item domains (ie. multiple keyword domains). In this article I plan on tackling both the pricing and portfolio models from the perspective of supply and demand. What we do kn...

In a previous article I discussed the topic of what a domain is actually worth and suggested that the great majority are actually worthless. So the questions that needs to be asked is why and how can we price domains effectively to maximise their sale potential. So let’s open up the stock item sales model of domains. This is where you have a l...

Over the last few years there has been a rush of capital into the domain industry from two major sources, Chinese investors and speculators. I have written quite a lot on the Chinese investors but have largely ignored the speculators. Speculators have hoped to win the lottery by having a domain that a cashed up major company wants to desperate...

I’ve taken a great deal of interest in the Chinese economy of late and I’ve written a number of articles that outline how everything is not so good in the dragon nation. Debt continues to skyrocket, GDP is levelling off and there appears to be stockpiles of commodities that are unused. So how is this all going to impact domain investors? CNBC ...

I had the absolute pleasure of presenting a session on Domain Monetisation at Domaining Europe yesterday. A lot of people asked if I could upload the presention to my blog....so here it is! Click to Download the Domain Monetisation Presentation Domaining Europe has been outstanding so far and I'm really looking forward to heading back down to m...

I often share with people that one of the painful things about Melbourne, Australia is that it’s so far away from everywhere else in the world. I then follow up with, “One of the great things is that it’s so far from everywhere else in the world.” Obviously, this is all tongue in cheek but I must admit that I'm completely over experiencing mul...

There is a massive difference between a business relationship that you have with suppliers versus partners. Many domain investors view their registrar, brokers and traffic monetisation providers merely as suppliers of services. They then go ballistic if anything goes wrong and lash out at anyone that is convenient. For a start, do not assume t...

Each morning Roselyn and I wake up to the beautiful sounds of a family of magpies warbling their very unique song in our garden. The mother and father hunt out worms for the juvenile that tags along behind them constantly needing to be fed. It’s a beautiful sight to see a family enjoying life and living in peace. I then contrast this to the mayhe...

Rightside, a publicly traded registrar/registry, released their quarterly earnings statement this past week and it made really interesting reading. What I found fascinating was the picture that was being played out in the domain sales space and how it reflected on the new gTLDs. The Rightside share price (chart above) has suffered at the hands...

I’ve been married for 28 years to Roselyn, she’s the most wonderful lady in the world. In fact, she plans to be at NamesCon this January to meet many of my domaining friends so be on the lookout for her! I’m blessed with three children, Tim and Sarah are in their early twenties and Elise just turned seventeen. I was up really late last night fini...

I recently had a great time speaking at DomainFest in Fort Lauderdale. It was more of a chat than a formal session and it allowed for me to share some of my experiences in the business of domain names. I thought that I’d share some of what was covered in this article as it could benefit many readers. The first lesson in business is really simple,...

This is the second part in a series in understanding what is going on with Pay Per Click (PPC) revenue. We can see the overall impact of the CTR and EPC graphs (see the previous article) by examining the RPM trend chart. The shape of the chart really highlights the rush of advertisers and consumers pushing up the value of traffic in May and then ...

This past week I saw my son Timothy come alive. I’d just stepped into the house after the 30 hour journey from ICANN, Dublin and he told me that he’d just been found out that he’d got a job. This wasn’t just any job but one that involved him going from school to school teaching children English through theatre in Italy. After competing for the po...

I regularly dive into "big data" to try and better understand what is happening with the performance of a client’s account and to determine whether action needs to be taken. It was at this point in time that I was faced with some very puzzling numbers to muse over. It was always assumed that the click through rate (CTR) was an indication of user ...

I’ve recently engaged a number of domain brokers to assist me with the sale of a few domains. The first thing I said to them was, “What do you think the domains are worth?” Despite my years in the industry I am unlikely to know what the “sales” market is saying right now. I’m a domain traffic specialist, not a full-time sales broker. What I’d don...

When you really think about it, professional domain brokers have one of the most difficult jobs in the world. They have to manage both a domain owner’s and a potential buyer’s expectations and walk a tightrope whether they get paid or not. I’ve been doing a lot of thinking about the brokering industry and thought that it was about time I wrote an a...

This year I've spent some of my spare time developing two new sites and relaunching another. Each one has been a labour of love but at the same time they're beginning to payoff already. Downwind.com - aviation websites FFTribes.com - gaming website for the game FireFall to be released soon. pokercompany.co.uk - Poker website. Each of the sites has:...

ParkLogic founder, Michael Gilmour reflects on the past 12 months and what has transpired in 2013. Everything from outsourcing domain management, increasing revenue, domain sales and the new tLDs is discussed. {youtube}tqq13D_op_0{/youtube}

Michael discusses what are the important factors that make up a structured monetisation test. Amongst other things he explores the fact that revenue may not be the best measurement of determining if a test is successful or not. {youtube}Urm9j6ftqd0{/youtube}

Michael unpacks a slide from a presentation that he did at the recent TRAFFIC conference in Vegas. The video specifically covers how you can make more money from your traffic. {youtube}93PFGxE_D4s{/youtube}

Michael reviews some of the updates at ParkLogic as well as revealing a number of new developments coming down the pipeline. I must admit that I'm having a lot of fun with a new camera and lighting system. That combined with a green screen takes a bit to get used to....enjoy! {youtube}-EfW66w4y8k{/youtube}

In this video I take a journey down memory lane and check out a presentation that I made at a TRAFFIC conference back in July 2008. It was an interesting prediction of where I thought the industry was headed and in this video I discuss whether it was accurate or not. It was when the domain industry was at its peak and the Global Financial Crisis ha...

ParkLogic founder David Gibbs was recently asked to speak at the Salesforce conference known as Cloudforce which was held at the Melbourne Exhibition Centre in Australia. Salesforce is world renown as the premier CRM platform due to its flexibility, scalability, security infrastructure and being endorsed by many of the Fortune 500. ParkLogic is one...

So TRAFFIC conference has finished and I?m about to assume the ?foetal position? and climb aboard a couple of planes for the 26 hour journey back to Australia......trust me when I say that it's not a fun experience. The question that I find myself asking is, ?Was it worth it?? and the answer is ?You bet it was!? I?ve been to 17 TRAFFIC conferences ...

Tim and I chat with two members of the ParkLogic team about some of their experiences working in the domain industry. It's full of funny and serious moments and shows the real human side of ParkLogic.....yes, it's not just about systems but about people. Enjoy! ha-NYmJYFp4

Moving away from discussing domains and the domain industry, Michael and Tim instead talk about some of the interesting happenings and humourous events when dealing with clients. We hope to give an insight into the 'other side' of the ParkLogic business and how ParkLogic goes above and beyond for clients. -YLwgVc9zZM

I can?t believe it but Tim and I are up to video 8 and we?re still going strong. In this video we discuss keywording domains and how ParkLogic is doing some pretty innovative stuff in this area. Enjoy! 0xM8VAX750w

Tim and I decided to tackle the touchy subject of traffic quality and how it's measured. Nothing like a dose of Traffic Quality (TQ) scores to get the blood going!. I would also like to thank all those people that have contacted both Tim and I to show their appreciation. It's quite a humbling experience to have domain owners express their appreciat...

Tim and I have been at it again with a new video that discusses "Building Out Domains". Whilst many domainers focus on accumulating a large, strong portfolio that generates a lot of traffic Michael believes that there is another way create revenue. Building a domain into a sustainable business by offering services or products can be a way forward t...

It?s been a hard week with all the work on at ParkLogic combined with watching endless amounts of the Olympics! I love the Olympics. I love seeing the faces of athletes that have trained for years triumph over adversity. The one thing that really, really annoys me is that the medal tally seems to reward those countries that have the largest populat...

Tim and I are really enjoying putting together these videos and we hope that you have found them both educational and entertaining.....we're trying to get better in the production so please bear with us. The fifth video in the ParkLogic video series in 'More Aspects of Optimization' and we return to discuss many of the misconceptions of domain opti...