advice What's The Best Way To Sell A Mortgage Domain?

park it

if it earns revenue, then the task of selling will be easier


imo....

I used to have a mortgage domain that was doing ok for adsense. Most mortgage names can get about $5-$7 per click. If this is a domain that is known a nice blog about the mortgage industry mixed in with real estate news may be the key

I appreciate the advice. I was thinking about contacting a mortgage company who can benefit from the leads like lendingtree, quickenloans etc. I have to put myself out there and start contacting end users. Has anyone done that before?

success63 said:

I appreciate the advice. I was thinking about contacting a mortgage company who can benefit from the leads like lendingtree, quickenloans etc. I have to put myself out there and start contacting end users. Has anyone done that before?

Click to expand...

it seems you are "dead-set" with agenda to solicit mortgage companies, in effort to sell your domain.

so tell me this....what price will you ask, if someone happens to respond?

imo...

I guess you can say that. I feel it can benefit them to get 200-300 leads per week.

As far as price, loans and mortgages are the #2 and #3 most expensive keywords at $44.28 and $47.12 top cpc... which I'm sure you already know. The company was doing over 1 billion in loans at one point and they were a top mortgage company. I need to brainstorm and think about what that is worth. If you have any suggestions please share

Price of a domain to an enduser has no bearings on cpc, etc.

Reaching out to the prospective buyer diminishes the value of the domain. It is like when you do not have job and looking for job. I would suggest that you park it and let the buyer come to you. You can expect a query If it is a logical name (that one can think of) as opposed to 'it used be very famous mortgage company name and that is the only reason' . I recently sold Loan<xxx>.com to a mortgage company after parking for about 10+ years. PPC, hits, search engine rankings, appraisals have bearing on price and if someone is focusing on these, they are not end users and end users is the one you want to get the right price of the domain.

Best.

So you would not factor in the value of a domain with a $40. cpc vs.$1? I see sellers include that on Flippa listings all the time and on Estibot Tools. In general mortgage and insurance companies have deep pockets so doesn't to help to know what they are already spending on ads?

When I did search on here about pricing, I saw many different strategies to make that determination. What factors determine price in your opinion? Do you always price higher than what you want to get your end price?

let me put it this way, price of the name is what the buyer is willing to pay - not as black and white. But user has many choices (tens to hundreds). Not to mention that certain categories fetch higher price e.g. I price my travel/loan/entertainment/medical/health related names higher than other categories - the reason is that if the name clearly denotes which industry it belongs to, user does not have many choices. One practice I follow when a request comes to me, I look at the alternatives of the names, if it does not have many alternatives/substitutes, then I quote high and stay firm because if the user has come to you looking for that name, they want that name only. So you do take a risk by quoting too high - they may just turn off. Not because they do not like the name, but because they are more likely to change the strategy or think of a different name all together.

When I do my due diligence on the name for which I have got inquiry, I do search in google in double quotes (as applicable) and look at the results (count and context) If I see that it has lot of results (above 100,000) in the same context you think the name belongs to, I price it higher.

Also when I look at the alternatives, I see the competitor (alternative/substitute) names and see what they are selling for.

Though not applicable to as you said it belong to mortgage, but I try to see which in which all industries the name fits, more industry, more chances of buyers and better the chances of getting the better pricing.

Hope these notes help.

success63 said:

I guess you can say that. I feel it can benefit them to get 200-300 leads per week.

As far as price, loans and mortgages are the #2 and #3 most expensive keywords at $44.28 and $47.12 top cpc... which I'm sure you already know. The company was doing over 1 billion in loans at one point and they were a top mortgage company. I need to brainstorm and think about what that is worth. If you have any suggestions please share

Click to expand...

unless you know those "leads" will convert to sales, then what value do they have?

this is why parking is important

if the traffic converts (ctr) and pays good earnings on clicks (epc) .... then not only will you have a revenue source, but also can gather concrete data to support a sales pitch for that domain, should it be necessary.

stats are worth more than potential.

iimo....

create lead generation for the domain. sign up any affiliate program related to your domain. convert the visitor so that you could earn some money from it. Keep the data, analytic, earning, etc.. When the time comes sale it to the company or end users.