NASCAR – Not a car company.
The launch of dot .Car as a joint venture project between Uniregistry and the XYZ Registry has targeted – primarily – car dealerships and automotive manufacturers.
The low registration numbers of .Car, .Cars and .Auto are reflecting the smaller target audience, but the prices per domain start at almost $3,000 dollars per year.
We uncovered an interesting situation with trademarks formed by the keyword+gTLD pair, in the case of Easy.Car, a domain not owned by the Easy Group.
In a similar fashion, the domain NAS.car is not owned by the racing event organizers, NASCAR, although visually it would make a great “domain hack.”
We are not sure if there is a trademark issue in this case.
The Nas.Car domain and assorted content are operated by the National Academy of Sleep Care and Airway Rehabilitation, that forms the “NASCAR” acronym.
Admittedly, that’s a very creative use of a dot .Car domain!
For more information about NASCAR – not the car racing organizer – visit Nas.Car.
Edit: Apparently the company’s employee photos are all stock photography, as eagle-eyed IP attorney, John Berryhill, pointed out.
