- Impact
- 395
Ben Crawford
CentralNic
gTLDs have the stigma of being, well, generic, but the one-size-fits-all strings offer brand names a chance to bag popular terms long-since taken in .com, explains Ben Crawford of domain industry registry CentralNic
Read MoreAbsolutely. Of course, a .brand is the strongest strategy for any brand online, but for the many companies that missed out on their .brands, and for new brands launched after the .brand application deadline, .xyz and some other top gTLDs such as .online and .site are ideal homes for distinctive brands.