A full page color ad for GoDaddy appeared on the Friday, December 23rd edition of USA Today.
We’re talking about the print edition, which costs $1 at the newsstands across the US.
The GoDaddy ad, features a seductive Danica Patrick appearing all leggy and smiling, hiding most of her upper body behind a panel, inviting users of smart phones to scan the QR code in order to get a discount.
The discount is 20% off, in case you’re wondering.
The words “Live life between the dots” don’t seem to have been used before; perhaps GoDaddy is looking for new attractive ways to escape the past and more recent backlash of its CEO’s choices.
After checking the rate card of USA Today we can tell you that GoDaddy paid $242,600 for this full page, color ad – before any taxes. Wow!
That’s chump change for the largest domain registrar in the world!
Update: It seems that GoDaddy is ripping off Verisign’s “Between the Dots” design, as seen at BetweenTheDots.net – the motto used by Verisign is “The World is connecting between the dots” – and even the shape of the graphic image containers for “www.” and “.com” are identical. Shame on GoDaddy for this obvious motto ripoff!
GoDaddy wants you to live life between the dots.
